Episode 12

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Published on:

15th Jan 2020

How To Get A 60% Email Open Rate – Above Average With Amy Perkins

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One of the things that people focus on and talk about all the time, and rightly so, when it comes to email marketing is how they can increase their email open rate and get better results. There are lots of averages floating around, but let’s be real, we all just want to do better!

Imagine checking your email stats and finding that your emails are getting a whopping 60% open rate, it’s a marketer’s dream, right?

Well, our guest this week Amy Perkins knows exactly how that feels, and she’s here on The Email Marketing Show to share her tips on absolutely smashing your email open rates…

How To Get A 60% Email Open Rate

Episode Content

  • (3:27) What is the average email open rate?
  • (3:52) We ask Amy: Why do you think you’re getting such high open rates? How are you doing it?
  • (4:20) How do you encourage people to join your email list?
  • (5:27) People should join your list because they actually want to hear from you, not to grab your latest freebie.
  • (6:35) Once someone joins your list, what do you do to keep pushing that high open rate?
  • (8:32) How having a deep understanding of your audience and list and being authentic will massively bump your open rate.
  • (9:58) How to add a call to action to your emails while still delivering value and being authentic.
  • (12:21) Having the right mindset when sending sales emails and how your style of call to action can affect your open rates and engagement.
  • (14:46) Broadcasts vs. email campaigns: what’s the best combination for higher email open rates.
  • (16:10) Subject line of the week with Amy Perkins.

Episode Resources

Find out more about Amy at keystocourage.com

Listen to Amy’s podcast here.

Connect with Amy on LinkedIn and Instagram.

The Absolute Best Time To Send Emails – Podcast Episode

Writing The Perfect Welcome Email With Gavin Bell – Podcast Episode

The Email Marketing Strategy Every Business Should Steal – Blog Post

7.5 Types Of Email Call To Action You’ll Actually Use – Podcast Episode

ResponseSuite

INBOX 2020 Event – Buy your ticket

Download The Email Marketers’ GamePlan

Check out our Youtube channel for a behind-the-scenes look at The Email Marketing Show

Follow us on Instagram for daily email marketing advice and ninja tips

Connect with us on Twitter for podcast updates and email marketing content

Episode 11

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Published on:

8th Jan 2020

Email List Cleaning: When You Should Delete Your Subscribers

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Email list cleaning, it's something we all know we should be doing, but most of us have never actually knuckled down and got it done. Just think about those open rate statistics, and then think about all those disengaged subscribers who just aren't opening your emails anymore… do you really need them on your list?

We hear a lot of people talk about firing customers, but how many times have you heard someone talk about firing subscribers?

That’s right, in this episode we’re talking about cleaning up your email list and actually removing your subscribers. It sounds terrifying, but stick with us, it has SO many benefits!

Email List Cleaning

Episode Content

  • (2:23) Why would you want to delete your email subscribers?
  • (3:50) What are the main reasons that people wouldn’t be opening and engaging with your emails?
  • (4:42) The financial and tactical costs to you and your business of keeping disengaged subscribers.
  • (6:25) How your email marketing platform responds to a disengaged list (hint: they don’t like it).
  • (6:55) How to start tracking who is engaging with your emails and who is dropping off, and when you should delete them from your list.
  • (8:18) Let’s talk about deliverability, and what it REALLY means.
  • (9:20) How to instantly increase your email open rates and click-through rates.
  • (10:04) The strategy to help you decide which of your subscribers you should delete.
  • (12:50) Exceptions to the rule – people you definitely should not delete!
  • (15:05) It’s not goodbye forever. Backing up data and the possibility of re-engaging.
Sometimes you can’t help sending an email to a cold audience, is there any way for your emails to be more successful and less likely to be ignored?
Sarah McDowell – LikeMind Media

Kennedy: One of the most important things, when we do any kind of cold email, is to move people very quickly from cold to permission-based email. In that very first email, you have to acknowledge the fact that this is a new relationship and ask if they would like to hear more from you. All you’re doing is asking for permission. Be as specific and personal as you possibly can so that you get that reply and permission to continue emailing them with updates and information.

Rob: If you could get a physical mailing address for the people on this cold email list then you can actually pop a simple letter in the post to them (nice right?) and leverage that to actually get them to go to a web page and opt-in, and join your list that way. For us, this whole thing is about getting permission.

Episode Resources

The Absolute Best Time To Send Emails – Podcast Episode

The Email Marketing Strategy Every Business Should Steal – Blog Post

6 Techniques To Segment Your Email Subscribers – Podcast Episode

Writing The Perfect Welcome Email With Gavin Bell – Podcast Episode

INBOX 2020 Event – Buy your ticket

Download The Email Marketers' GamePlan

Check out our Youtube channel for a behind-the-scenes look at The Email Marketing Show

Follow us on Instagram for daily email marketing advice and ninja tips

Connect with us on Twitter for podcast updates and email marketing content

Episode 10

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Published on:

1st Jan 2020

How To Use Behavioural Marketing In Email - Killer Engagement With Mike Capuzzi

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Ever wondered how many people who opt-in for your freebies actually download them? Sure they're on your list, and you're probably sending them broadcast emails, but did they ever actually consume the thing they opted-in for? And are they even interested?

There's no point in having people on your list who simply aren't interested in what you're dishing up and who will never EVER buy anything from you.

That's where the brilliant idea of behavioural marketing comes in! Instead of just assuming everyone is engaged at the point of opting-in, you can respond to people's behaviours (like opens and clicks) and trigger things off the back of that. That will allow you to make some interesting decisions about what you send them in future emails, or whether to just clean them out from your list!

We're here with the brilliant Mike Capuzzi to find out his tips and strategies…

Episode Content

  • (5:00) What is behavioural marketing?
  • (6:30) Different types of behavioural marketing and triggers.
  • (7:12) What behavioural marketing looks like in a real email campaign.
  • (10:42) The value of quality over quantity when it comes to your email list.
  • (11:32) How behavioural email marketing helps you clean up your list.
  • (13:41) Using tags to level-up your email segmentation during a download consumption sequence.
  • (15:05) Which parts of an email campaign can behavioural marketing have a big impact on?
  • (17:34) Using surveys and quizzes to boost your behavioural marketing efforts.
  • (18:25) Subject line of the week with Mike Capuzzi.

Episode Resources

Turn Customer Feedback Emails Into Sales [Part 1] – Podcast Episode

The Email Marketing Strategy Every Business Should Steal – Blog Post

6 Techniques To Segment Your Email Subscribers – Podcast Episode

Writing The Perfect Welcome Email With Gavin Bell – Podcast Episode

MikeCapuzzi.com

CopyDoodles

ResponseSuite

INBOX 2020 Event – Buy your ticket

Download The Email Marketers' GamePlan

Check out our Youtube channel for a behind-the-scenes look at The Email Marketing Show

Follow us on Instagram for daily email marketing advice and ninja tips

Connect with us on Twitter for podcast updates and email marketing content

Episode 9

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Published on:

25th Dec 2019

Turn Customer Feedback Emails Into Sales [Part 2]

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In Turn Customer Feedback Emails Into Sales [Part 1] we got chatting about something a little different to the usual, instead of talking about the emails you send to your subscribers, we started talking about the emails that they send to you.

We quickly realised that we have a ton more to say on the topic and some super practical tips for converting email replies into sales, so we decided to record part 2 – you're welcome!

When you send out a broadcast email, or even when a campaign is triggered, and a subscriber replies to your email it can quickly turn into an awkward conversation if you're not sure how you should handle it.

It's always nice to build a relationship and deeper connection with your list, I mean we all like making new friends, but what if you could actually turn those conversations into sales?

Episode Content

  • (3:24) The reasons why your subscribers and customers might reply to your emails.
  • (5:47) Figuring out why your subscribers might be engaging in conversation.
  • (6:39) The best way to deal with a reply that looks more like a support query.
  • (7:41) What to do when someone replies asking for help or for more information.
  • (8:19) How to look for buying signals in the email reply so that you can move towards a sale.
  • (9:20) What to do if there are no buying signals and how to keep the conversation flowing.
  • (10:16) How to sign-post subscribers to the perfect product for them.
  • (11:40) Encouraging replies as a call to action in your emails.
  • (14:20) How to turn an email complaint into a sales opportunity, in a nice way.
  • (16:19) Handling positive feedback and how to turn that into a social proof opportunity – yay!
  • (18:31) Listeners question submitted by Paul Healey.
  • (22:00) The subject line of the week from Pete Vargas.


Every time someone replies to one of your emails it's an opportunity to educate and promote, moving someone further along in their journey to purchasing the perfect product for them, faster!


Episode Resources

Turn Customer Feedback Emails Into Sales [Part 1] – Podcast Episode

The Email Marketing Strategy Every Business Should Steal – Blog Post

6 Techniques To Segment Your Email Subscribers – Podcast Episode

Writing The Perfect Welcome Email With Gavin Bell – Podcast Episode

Check out our Youtube channel for a behind-the-scenes look at The Email Marketing Show

Follow us on Instagram for daily email marketing advice and ninja tips

Connect with us on Twitter for podcast updates and email marketing content

Episode 8

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Published on:

18th Dec 2019

The Anatomy Of A Sales Email Campaign – ‘Pushing Buttons’ With Ron Douglas

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It’s all well and good sending out single emails to your list, but they’re not going to make much impact unless they’re part of an email campaign. The tricky part is sending out multiple emails without each one being a bland repetition of the previous email in the campaign.

There’s not much point in banging your subscribers over the head with the same email every day trying to get them to buy something, it’s just not going to work! That’s why we’ve caught up with Ron Douglas to find out the secret to moving people forward and get them closer to a purchase.

Listen for free

Show artwork for The Email Marketing Show

About the Podcast

The Email Marketing Show
Want more from your email marketing? Want a giggle while you learn it? Join Rob and Kennedy as they talk segmentation, campaigns and even the tech stuff.
What would happen if you asked a hypnotist and mind reader to talk about their obsession with email marketing?

Join us every Wednesday for a brand new episode of The Email Marketing Show featuring the irreverent wit of Rob and Kennedy, as they share insights into modernising email marketing and answer the question:

"You've got your list, now what??"

Businesses of all sizes know that despite all of the latest fads in social media marketing, chat bots and pixels, the one thing that consistently gets the highest return is email.

With email you own the data, you can segment and put the right message in front of every person and build deep, personal relationships.

But clicking 'send to all' is DEAD.

People get far too much irrelevant email. In this show Rob and Kennedy blow the cobwebs off antiquated email marketing and give it a ruddy good shake up.

Featuring the popular regular segments:

- SUBJECT LINE OF THE WEEK
- LISTENERS' QUESTIONS
- ON YOUR HIGH HORSE

On alternate weeks, the guys are joined by a guest who shares their own approaches to email marketing.