Episode 75

Published on:

31st Mar 2021

You've Got a Lead Magnet, Now What?

So, you’ve just created the best lead magnet ever known to mankind.

Awesome! But now what?

Lead magnets (good ones) are a great way of getting people to join your email list.

But getting people to join your list is only a teeny tiny part of the email marketing puzzle.

When the aim of the game is to turn your subscribers into buyers, you need to make sure that your email marketing is on point, and that you’re not just emailing for the sake of emailing. Or even worse….you’re not emailing at all.

In this episode, we’re going to tell you how you can ensure that people not only want to join your list, but that they actually want to buy your stuff and even better…..become repeat customers.

You've Got a Lead Magnet, Now What?

Episode Content

  • (03:19) This is only the beginning…
  • (04:50) We all had that day
  • (05:59) You need to remember this 
  • (07:06) The difference between emails and social media
  • (07:58) How you need to treat your list…no matter what size it is 
  • (10:41) Jay Leno’s private comedy club and how this will work for your emails too
  • (12:22) The critical elements you need to take care of
  • (13:05) You want to build this…no, you need to build this
  • (15:52) Is your only audience your email? 
  • (17:14) How to turn your audience into customers
  • (19:59) This doesn’t have to be difficult, but it can make all the difference
  • (20:41) How we get our audience to trust us
  • (21:47) What is the life-time value of a customer?
  • (23:33) A mistake we see a lot of people make
  • (25:31) Quick re-cap!
  • (26:00) It’s subject line of the week time, and we have TWO for you

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About the Podcast

The Email Marketing Show
Weekly tips to sell your online courses, win new coaching clients and pack out your membership with modern, psychology-driven email marketing. Featuring Rob and Kennedy.
Email marketing is not a numbers game.

Join us every week as we help course creators sell more courses, coaches win new coaching clients and membership site owners attract more members - all using psychology-driven email marketing.

Join the irreverent duo, hypnotist Rob Temple and psychological mind reader, Kennedy every Wednesday for actionable take-aways you'll use to make more sales with your email marketing.

A show with real take aways about email marketing, that's actually fun?!

Connect with us and join the discussions:

Twitter @robandkennedy
Facebook Group: https://www.facebook.com/groups/emailmarketingshow/
Show Notes and Blog: www.TheEmailMarketingShow.com

Businesses of all sizes know that despite all of the latest fads in social media marketing, chat bots and pixels, the one thing that consistently gets the highest return is email.

With email you own the data, you can segment and put the right message in front of every person and build deep, personal relationships.

But clicking 'send to all' is DEAD.

People get far too much irrelevant email. In this show Rob and Kennedy blow the cobwebs off antiquated email marketing and give it a ruddy good shake up.

Featuring the popular regular segments:


On alternate weeks the guys are joined by a guest who shares their own approaches to email marketing.