Episode 73

Published on:

17th Mar 2021

Writing Subject Lines Without Using Formulas

Want to know how to write incredible subject lines without using formulas?

Apart from your name, the subject line is the first thing your audience will see and if you screw that up, chances are, your audience isn’t going to open your email at all.

So, how can you ensure your subject lines are as awesome as possible so that your emails are actually opened and read?

We’ve sent thousands of emails over the years and we’ve learnt exactly what works and what doesn’t…and we’re going to share this with you right now.

Writing Subject Lines Without Using Formulas

Episode Content

  • (03:37) The problem with formulas 
  • (06:05) There is a chance this might happen…so be careful
  • (07:16) How to get inspired!
  • (08:08) So, how do you actually come up with the subject line?
  • (10:21) You can also do this…but it might be harder
  • (12:01) Make sure you focus on this element
  • (12:58) We see people doing this poorly, a lot. Don’t be that guy.
  • (14:08) Imagine that you’re doing this…it’s a game changer
  • (15:09) How “click-baity” are you allowed to go?
  • (17:58) Open rates or click rates….which one should you be looking at?
  • (18:38) This is what’s really going to drive people to open your emails.
  • (20:59) This subject line may make you squeal, especially if you’re a dude

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About the Podcast

The Email Marketing Show
Weekly tips to sell your online courses, win new coaching clients and pack out your membership with modern, psychology-driven email marketing. Featuring Rob and Kennedy.
Email marketing is not a numbers game.

Join us every week as we help course creators sell more courses, coaches win new coaching clients and membership site owners attract more members - all using psychology-driven email marketing.

Join the irreverent duo, hypnotist Rob Temple and psychological mind reader, Kennedy every Wednesday for actionable take-aways you'll use to make more sales with your email marketing.

A show with real take aways about email marketing, that's actually fun?!

Connect with us and join the discussions:

Twitter @robandkennedy
Facebook Group: https://www.facebook.com/groups/emailmarketingshow/
Show Notes and Blog: www.TheEmailMarketingShow.com

Businesses of all sizes know that despite all of the latest fads in social media marketing, chat bots and pixels, the one thing that consistently gets the highest return is email.

With email you own the data, you can segment and put the right message in front of every person and build deep, personal relationships.

But clicking 'send to all' is DEAD.

People get far too much irrelevant email. In this show Rob and Kennedy blow the cobwebs off antiquated email marketing and give it a ruddy good shake up.

Featuring the popular regular segments:


On alternate weeks the guys are joined by a guest who shares their own approaches to email marketing.