Episode 57

full
Published on:

25th Nov 2020

Writing email every day vs batch writing in one go

Do you like to write your emails as you go, or are you a die-hard batcher? 

Many of us like to live on the edge, writing each and every day, whilst some of us simply couldn't fathom such a thing.

Whichever approach you prefer…that’s totally cool and you should always choose what works best for YOU and your business. 

However, we wanted to use this episode go through the pros and cons of each approach because there may be some points in here that you haven’t thought about, which could make you think about changing things up…..

The Email Marketing Automation You Should Have In Your Business

Episode Content

  • (02:25) Our goal as the Email Marketing Heroes.  
  • (03:12) What’s the deal with all the copy-cats? 
  • (05:35) Candles, romantic music and slippers…..the perfect setting for batching, right?
  • (07:56) Another big benefit to batching and it’s all in the structure.
  • (09:28) The biggest downside to batching….which WILL happen to you at some point. 
  • (10:36) Are you feeling sad today? Maybe a little p****d off? Or are you ecstatically happy? 
  • (13:13) This downside to batching is one of the reasons why we tend not to do it.
  • (14:27) The main reason we like to write as we go.   
  • (16:42) Something HUGE has just happened in the world. What do you do?
  • (19:26) Happy Birthday to us! 
  • (21:11) Are you a lover of routines?  
  • (25:08) Kennedy and the joys of crap Airport wi-fi….seriously…why is it always so bad?
  • (28:44) A hybrid approach…how could that work well?
  • (31:50) How we like to use the hybrid approach. 
  • (34:44) What are YOU going to do? 

Episode Resources

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About the Podcast

The Email Marketing Show
Weekly tips to sell your online courses, win new coaching clients and pack out your membership with modern, psychology-driven email marketing. Featuring Rob and Kennedy.
Email marketing is not a numbers game.

Join us every week as we help course creators sell more courses, coaches win new coaching clients and membership site owners attract more members - all using psychology-driven email marketing.

Join the irreverent duo, hypnotist Rob Temple and psychological mind reader, Kennedy every Wednesday for actionable take-aways you'll use to make more sales with your email marketing.

A show with real take aways about email marketing, that's actually fun?!

Connect with us and join the discussions:

Twitter @robandkennedy
Facebook Group: https://www.facebook.com/groups/emailmarketingshow/
Show Notes and Blog: www.TheEmailMarketingShow.com

Businesses of all sizes know that despite all of the latest fads in social media marketing, chat bots and pixels, the one thing that consistently gets the highest return is email.

With email you own the data, you can segment and put the right message in front of every person and build deep, personal relationships.

But clicking 'send to all' is DEAD.

People get far too much irrelevant email. In this show Rob and Kennedy blow the cobwebs off antiquated email marketing and give it a ruddy good shake up.

Featuring the popular regular segments:

- THE THEME TUNE THAT STICKS IN YOUR HEAD
- SUBJECT LINE OF THE WEEK
- LISTENERS' QUESTIONS

On alternate weeks the guys are joined by a guest who shares their own approaches to email marketing.