Episode 69

Published on:

17th Feb 2021

Why Sending An Email Will NOT Make You Sales

Feeling disheartened because you’ve been sending emails and you’re not making any sales?

Fear not, we’re going to help you to fix this from today, and it’s probably a lot more simple than you think.

Email marketing is still (and probably will be for a long time to come), one of the very best ways to make sales in your business.

The only problem is, many businesses get this wrong and then give up.

But what if we could tell you how to get it right?

If you’re ready to make your email marketing work for you and get you more of those beautiful $$$$, fasten your seat belts and tune in.

Why Sending An Email Will NOT Make You Sales

Episode Content

  • (03:18) So, you’ve emailed your list and no one has bought anything…what’s gone wrong?
  • (04:15) One of our clients experienced this problem with his own customers (and they weren’t even free subscribers).
  • (05:00) What was the one thing Rob told this guy to do, to turn this around?
  • (07:03) Remember that movies CATS? Yes, it was awful. But there’s a great point to this story, we promise.
  • (08:04) Yeah but, what the hell has this got to do with emails?
  • (08:57) What is reeeeeally beautiful about email marketing.
  • (10:12) You must remember this when you send your emails.
  • (11:27) Evidence that this strategy really WORKS.
  • (12:39) Another thing you have to contend with when sending out your emails. 
  • (13:22) How do you avoid annoying your audience?  
  • (14:46) What about the good old “snow ball” emails”
  • (16:33) Where people go wrong with this and how to fix it.
  • (17:19) Why do we even call them “snow ball” emails in the first place?
  • (18:13) Writing your emails in less than 5 minutes? YES PLEASE.
  • (19:33) The day Kennedy forgot to send an email. It was a dark day for him….but it made an awesome subject line.

Episode Resources

The Complete Daily Email Strategy

Send high-converting emails that people will LOVE to receive and make sales, without battling writer's block, spending hours writing emails or annoying your subscribers. Pick up your copy here.

JOIN The League Of Extraordinary Email Marketers

The League is packed with everything you need to get your email marketing taken care of. Full campaigns every month, live trainings, Q&A sessions and more. Check it out here.

Connect with us on Twitter for podcast updates and email marketing content

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Show artwork for The Email Marketing Show

About the Podcast

The Email Marketing Show
Weekly tips to sell your online courses, win new coaching clients and pack out your membership with modern, psychology-driven email marketing. Featuring Rob and Kennedy.
Email marketing is not a numbers game.

Join us every week as we help course creators sell more courses, coaches win new coaching clients and membership site owners attract more members - all using psychology-driven email marketing.

Join the irreverent duo, hypnotist Rob Temple and psychological mind reader, Kennedy every Wednesday for actionable take-aways you'll use to make more sales with your email marketing.

A show with real take aways about email marketing, that's actually fun?!

Connect with us and join the discussions:

Twitter @robandkennedy
Facebook Group: https://www.facebook.com/groups/emailmarketingshow/
Show Notes and Blog: www.TheEmailMarketingShow.com

Businesses of all sizes know that despite all of the latest fads in social media marketing, chat bots and pixels, the one thing that consistently gets the highest return is email.

With email you own the data, you can segment and put the right message in front of every person and build deep, personal relationships.

But clicking 'send to all' is DEAD.

People get far too much irrelevant email. In this show Rob and Kennedy blow the cobwebs off antiquated email marketing and give it a ruddy good shake up.

Featuring the popular regular segments:


On alternate weeks the guys are joined by a guest who shares their own approaches to email marketing.