Episode 61

full
Published on:

23rd Dec 2020

Why Is My Email Marketing Not Working?

So, you’ve been emailing your subscribers every week (or more) but all of your hard work just doesn’t seem to be paying off…

Your open rates or click-through rates might be lower than you’d like and you may not be making many or even any sales at all.

You might be starting to wonder if there is even any point to email marketing.

Should you give up? Is your business just not made for email? Would you be better off using homing pigeons to send your mail?

Well, don't go throwing in the towel just yet...

What you should be focusing on is how you can fix your email marketing issues and lucky for you, we’re going to help you to do just that…

Why Is My Email Marketing Not Working?

Episode Content

  • (02:29) First things first, what does “it’s not working” actually mean?
  • (03:10) The biggest problem with open rates.
  • (04:36) What is working for YOU?
  • (05:30) Why your results might actually be a lot better than you think. 
  • (06:38) The main metric we really look for to measure success.
  • (08:07) The other factor you really need to consider when measuring your email success.
  • (09:09) The flip side of this super important factor. Feeling a little better?
  • (11:33) OK, so your email definitely isn’t working. How can you improve it?
  • (12:32) Do you have your own dickhead@dickhead.com? Kennedy loves him.
  • (14:17) What are you training your subscribers to do?
  • (16:29) The ‘getting to know you’ sequence and why you absolutely should have this.
  • (17:24) How often are you emailing your subscribers?
  • (19:10) The one insanely-incredible-undeniable fact about email marketing.
  • (20:24) The little dude stroking his goatee and this week’s subject line of the week.


Episode Resources


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Show artwork for The Email Marketing Show

About the Podcast

The Email Marketing Show
Weekly tips to sell your online courses, win new coaching clients and pack out your membership with modern, psychology-driven email marketing. Featuring Rob and Kennedy.
Email marketing is not a numbers game.

Join us every week as we help course creators sell more courses, coaches win new coaching clients and membership site owners attract more members - all using psychology-driven email marketing.

Join the irreverent duo, hypnotist Rob Temple and psychological mind reader, Kennedy every Wednesday for actionable take-aways you'll use to make more sales with your email marketing.

A show with real take aways about email marketing, that's actually fun?!

Connect with us and join the discussions:

Twitter @robandkennedy
Facebook Group: https://www.facebook.com/groups/emailmarketingshow/
Show Notes and Blog: www.TheEmailMarketingShow.com

Businesses of all sizes know that despite all of the latest fads in social media marketing, chat bots and pixels, the one thing that consistently gets the highest return is email.

With email you own the data, you can segment and put the right message in front of every person and build deep, personal relationships.

But clicking 'send to all' is DEAD.

People get far too much irrelevant email. In this show Rob and Kennedy blow the cobwebs off antiquated email marketing and give it a ruddy good shake up.

Featuring the popular regular segments:

- THE THEME TUNE THAT STICKS IN YOUR HEAD
- SUBJECT LINE OF THE WEEK
- LISTENERS' QUESTIONS

On alternate weeks the guys are joined by a guest who shares their own approaches to email marketing.