Episode 25

Published on:

15th Apr 2020

Who Should Do Your Email Marketing?

Are you really the best person to be doing your email marketing?

When you start a business one of the first things you do is figure out what you’re good at, and what you’re not so good at.

So if you absolutely love writing email copy but working out the technical side of things makes you want to put your head in a blender, then that’s okay.

If you’re a long-time listener then you’ll know that there’s more to email marketing than just writing emails, and there are plenty of people out there jumping with excitement at the thought of helping you out with the bits that you aren’t keen on, or don’t have the time for.

This episode we’re diving into how you can outsource your email marketing, who you should trust with your emails, and the systems to help you along the way.

Episode Content

  • (0:35) Funny fact with Rob and Kennedy
  • (2:35) The way we like to make our voices heard.
  • (3:00) The big question you need to ask yourself before going any further.
  • (5:49) If you’re going to outsource your email marketing, you should definitely outsource this bit first.
  • (7:55) Who’s got the final piece of the strategy puzzle?
  • (9:29) The magic of skill transference!
  • (13:42) This could be the thing that motivates you to kick it off.
  • (15:38) Listeners question with @MayKingTea
  • (19:29) Subject line of the week.

Episode Resources




7.5 Types Of Email Call To Action You’ll Actually Use – Blog Post

The Email Marketing Strategy Every Business Should Steal – Blog Post

6 Techniques To Segment Your Email Subscribers – Podcast Episode

Writing The Perfect Welcome Email With Gavin Bell – Podcast Episode

INBOX 2020 Event – Buy your ticket

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JOIN The League Of Extraordinary Email Marketers

Check out our Youtube channel for a behind-the-scenes look at The Email Marketing Show

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Connect with us on Twitter for podcast updates and email marketing content

Show artwork for The Email Marketing Show

About the Podcast

The Email Marketing Show
Psychology-based email marketing ideas to make more sales online. It's a strictly 'no b.s.' zone where we hang out, have a laugh and talk email stuff.
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink.

Sound good? Then join Rob & Kennedy for your weekly dose of fun, practical, yet brutally honest email marketing advice.

You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog post at EmailMarketingHeroes.com.

=> Get your free DAILY email marketing lessons direct to your email inbox at emailmarketingheroes.com/daily

Connect with us and join the discussions:

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Show Notes and Blog: www.EmailMarketingHeroes.com/?utm_source=podcast&utm_medium=player-description