Episode 25

full
Published on:

14th Apr 2020

Who Should Do Your Email Marketing?

Are you really the best person to be doing your email marketing?

When you start a business one of the first things you do is figure out what you’re good at, and what you’re not so good at.

So if you absolutely love writing email copy but working out the technical side of things makes you want to put your head in a blender, then that’s okay.

If you’re a long-time listener then you’ll know that there’s more to email marketing than just writing emails, and there are plenty of people out there jumping with excitement at the thought of helping you out with the bits that you aren’t keen on, or don’t have the time for.

This episode we’re diving into how you can outsource your email marketing, who you should trust with your emails, and the systems to help you along the way.

Episode Content


  • (0:35) Funny fact with Rob and Kennedy
  • (2:35) The way we like to make our voices heard.
  • (3:00) The big question you need to ask yourself before going any further.
  • (5:49) If you’re going to outsource your email marketing, you should definitely outsource this bit first.
  • (7:55) Who’s got the final piece of the strategy puzzle?
  • (9:29) The magic of skill transference!
  • (13:42) This could be the thing that motivates you to kick it off.
  • (15:38) Listeners question with @MayKingTea
  • (19:29) Subject line of the week.

Episode Resources


ConvertKit

Infusionsoft

ActiveCampaign

7.5 Types Of Email Call To Action You’ll Actually Use – Blog Post

The Email Marketing Strategy Every Business Should Steal – Blog Post

6 Techniques To Segment Your Email Subscribers – Podcast Episode

Writing The Perfect Welcome Email With Gavin Bell – Podcast Episode

INBOX 2020 Event – Buy your ticket

Download The Email Marketers’ GamePlan

FREE Email Marketing Webinar

JOIN The League Of Extraordinary Email Marketers

Check out our Youtube channel for a behind-the-scenes look at The Email Marketing Show

Follow us on Instagram for daily email marketing advice and ninja tips

Connect with us on Twitter for podcast updates and email marketing content

Show artwork for The Email Marketing Show

About the Podcast

The Email Marketing Show
Weekly tips to sell your online courses, win new coaching clients and pack out your membership with modern, psychology-driven email marketing. Featuring Rob and Kennedy.
Email marketing is not a numbers game.

Join us every week as we help course creators sell more courses, coaches win new coaching clients and membership site owners attract more members - all using psychology-driven email marketing.

Join the irreverent duo, hypnotist Rob Temple and psychological mind reader, Kennedy every Wednesday for actionable take-aways you'll use to make more sales with your email marketing.

A show with real take aways about email marketing, that's actually fun?!

Connect with us and join the discussions:

Twitter @robandkennedy
Facebook Group: https://www.facebook.com/groups/emailmarketingshow/
Show Notes and Blog: www.TheEmailMarketingShow.com

Businesses of all sizes know that despite all of the latest fads in social media marketing, chat bots and pixels, the one thing that consistently gets the highest return is email.

With email you own the data, you can segment and put the right message in front of every person and build deep, personal relationships.

But clicking 'send to all' is DEAD.

People get far too much irrelevant email. In this show Rob and Kennedy blow the cobwebs off antiquated email marketing and give it a ruddy good shake up.

Featuring the popular regular segments:

- THE THEME TUNE THAT STICKS IN YOUR HEAD
- SUBJECT LINE OF THE WEEK
- LISTENERS' QUESTIONS

On alternate weeks the guys are joined by a guest who shares their own approaches to email marketing.