Episode 54

full
Published on:

4th Nov 2020

Using a quiz to build your list from scratch with Lisa Johnson

Straight talking business coach Lisa Johnson was able to grow her mailing list at a SUPER FAST rate with the use of a single lead magnet.

With it getting harder and harder to convince people to sign up to mailing lists, the standard PDF usually won’t cut it nowadays if you’re serious about building your list and building it fast

So, what makes Lisa’s lead magnet so exceptional and why are people falling over themselves to give her their email address?

More to the point, is this something you could do? 

Lisa Johnson

Episode Content


  • (02:39) It’s two lies and a truth time and Rob isn’t messing around!  
  • (03:38) OK, so how did Lisa grow her list so god damn fast? 
  • (04:24) How did Lisa go about making sure this was the perfect lead magnet for her ideal clients? 
  • (07:00) Why we LOVE these types of lead magnets.
  • (09:28) Not getting the person’s email right away is actually pretty genius. How and why does Lisa do it? 
  • (12:02) The magic behind segmenting. Do you do this?  
  • (14:39) How to make sure you use Facebook Ads like a BOSS. 
  • (16:18) Getting in front of audiences when you’re still new to the game - how the heck do you do it? Lisa shares exactly how she did it.
  • (19:03) Oops, we did it again - It’s subject line of the week time.  


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About the Podcast

The Email Marketing Show
Weekly tips to sell your online courses, win new coaching clients and pack out your membership with modern, psychology-driven email marketing. Featuring Rob and Kennedy.
Email marketing is not a numbers game.

Join us every week as we help course creators sell more courses, coaches win new coaching clients and membership site owners attract more members - all using psychology-driven email marketing.

Join the irreverent duo, hypnotist Rob Temple and psychological mind reader, Kennedy every Wednesday for actionable take-aways you'll use to make more sales with your email marketing.

A show with real take aways about email marketing, that's actually fun?!

Connect with us and join the discussions:

Twitter @robandkennedy
Facebook Group: https://www.facebook.com/groups/emailmarketingshow/
Show Notes and Blog: www.TheEmailMarketingShow.com

Businesses of all sizes know that despite all of the latest fads in social media marketing, chat bots and pixels, the one thing that consistently gets the highest return is email.

With email you own the data, you can segment and put the right message in front of every person and build deep, personal relationships.

But clicking 'send to all' is DEAD.

People get far too much irrelevant email. In this show Rob and Kennedy blow the cobwebs off antiquated email marketing and give it a ruddy good shake up.

Featuring the popular regular segments:

- THE THEME TUNE THAT STICKS IN YOUR HEAD
- SUBJECT LINE OF THE WEEK
- LISTENERS' QUESTIONS

On alternate weeks the guys are joined by a guest who shares their own approaches to email marketing.