Episode 72

full
Published on:

10th Mar 2021

Use Live Streaming to Build Your Email List with StreamYard's Head of Marketing, Daniel Glickman

Live video is where it’s at right now, guys.

But how can you use it to gain tonnes of new fans and build your email list?

Today, we’re talking to none other than Daniel Glickman, the Head of Marketing over at Streamyard.

If you haven’t yet heard of Streamyard (i.e you’ve been living under a rock), this is the fastest growing and largest browser-based live streaming solution for businesses. In 2020, they did over 9 MILLION broadcasts…which is almost as many as we did.

Daniel is here to share some of his best tips for creating brilliant live streams that get more fans onto your email list.

So, if you’ve been wondering whether or not live streams are something worth bothering with for your business, this episode is just what you’ve been waiting for.

Use Live Streaming to Build Your Email List with StreamYard's Head of Marketing, Daniel Glickman

Episode Content

  • (02:40) Two truths and a lie about our latest guest. Can Rob guess what it is?
  • (05:27) The first reason why live streams could be great for your business.  
  • (06:53) If it works for the Kardashians……
  • (07:19) The third reason lives are great and this one is super important
  • (07:59) When Kennedy first started going live, it didn’t go as great as he’d hoped. Why?
  • (08:29) How to help the good ole’ algorithm and get shown to more people
  • (09:59) What are the best types of engagement for live streams?
  • (11:55) How and when can you send people to your list using the live streams?
  • (13:19) This tip is genius, yet super simple
  • (14:08) Wait…there’s a way to automate this next tip? We’re all ears!
  • (14:53) How Kennedy likes gets people to sign up to our lead magnets…and it works well
  • (15:20) Do longer lives perform better than shorter lives?
  •  (17:21) Do NOT try to do this
  • (17:45) Adding outbound links…good or bad? 
  • (19:15) Why anyone can now do awesome live streams 
  • (20:00) How a horrific typo in a subject line created an incredible open rate

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Show artwork for The Email Marketing Show

About the Podcast

The Email Marketing Show
Weekly tips to sell your online courses, win new coaching clients and pack out your membership with modern, psychology-driven email marketing. Featuring Rob and Kennedy.
Email marketing is not a numbers game.

Join us every week as we help course creators sell more courses, coaches win new coaching clients and membership site owners attract more members - all using psychology-driven email marketing.

Join the irreverent duo, hypnotist Rob Temple and psychological mind reader, Kennedy every Wednesday for actionable take-aways you'll use to make more sales with your email marketing.

A show with real take aways about email marketing, that's actually fun?!

Connect with us and join the discussions:

Twitter @robandkennedy
Facebook Group: https://www.facebook.com/groups/emailmarketingshow/
Show Notes and Blog: www.TheEmailMarketingShow.com

Businesses of all sizes know that despite all of the latest fads in social media marketing, chat bots and pixels, the one thing that consistently gets the highest return is email.

With email you own the data, you can segment and put the right message in front of every person and build deep, personal relationships.

But clicking 'send to all' is DEAD.

People get far too much irrelevant email. In this show Rob and Kennedy blow the cobwebs off antiquated email marketing and give it a ruddy good shake up.

Featuring the popular regular segments:

- THE THEME TUNE THAT STICKS IN YOUR HEAD
- SUBJECT LINE OF THE WEEK
- LISTENERS' QUESTIONS

On alternate weeks the guys are joined by a guest who shares their own approaches to email marketing.