Episode 72

full
Published on:

10th Mar 2021

Use Live Streaming to Build Your Email List with StreamYard's Head of Marketing, Daniel Glickman

Live video is where it’s at right now, guys.

But how can you use it to gain tonnes of new fans and build your email list?

Today, we’re talking to none other than Daniel Glickman, the Head of Marketing over at Streamyard.

If you haven’t yet heard of Streamyard (i.e you’ve been living under a rock), this is the fastest growing and largest browser-based live streaming solution for businesses. In 2020, they did over 9 MILLION broadcasts…which is almost as many as we did.

Daniel is here to share some of his best tips for creating brilliant live streams that get more fans onto your email list.

So, if you’ve been wondering whether or not live streams are something worth bothering with for your business, this episode is just what you’ve been waiting for.

Use Live Streaming to Build Your Email List with StreamYard's Head of Marketing, Daniel Glickman

Episode Content

  • (02:40) Two truths and a lie about our latest guest. Can Rob guess what it is?
  • (05:27) The first reason why live streams could be great for your business.  
  • (06:53) If it works for the Kardashians……
  • (07:19) The third reason lives are great and this one is super important
  • (07:59) When Kennedy first started going live, it didn’t go as great as he’d hoped. Why?
  • (08:29) How to help the good ole’ algorithm and get shown to more people
  • (09:59) What are the best types of engagement for live streams?
  • (11:55) How and when can you send people to your list using the live streams?
  • (13:19) This tip is genius, yet super simple
  • (14:08) Wait…there’s a way to automate this next tip? We’re all ears!
  • (14:53) How Kennedy likes gets people to sign up to our lead magnets…and it works well
  • (15:20) Do longer lives perform better than shorter lives?
  •  (17:21) Do NOT try to do this
  • (17:45) Adding outbound links…good or bad? 
  • (19:15) Why anyone can now do awesome live streams 
  • (20:00) How a horrific typo in a subject line created an incredible open rate

Subscribe and Review The Email Marketing Show Podcast

Thanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.

Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

Show artwork for The Email Marketing Show

About the Podcast

The Email Marketing Show
Weekly tips to sell your online courses, win new coaching clients and pack out your membership with modern, psychology-driven email marketing. Featuring Rob and Kennedy.
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink.

Sound good? Then join Rob & Kennedy for your weekly dose of fun, practical, yet brutally honest email marketing advice.

You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog post at EmailMarketingHeroes.com.

=> Get your free DAILY email marketing lessons direct to your email inbox at emailmarketingheroes.com/daily

Connect with us and join the discussions:

Twitter @robandkennedy
Instagram @robandkennedy
Facebook Group: https://www.facebook.com/groups/emailmarketingshow/
Show Notes and Blog: www.EmailMarketingHeroes.com/?utm_source=podcast&utm_medium=player-description