Episode 7

full
Published on:

11th Dec 2019

Turn Customer Feedback Emails Into Sales [Part 1]

The world of email marketing has almost gone full circle when it comes to email broadcast replies. When we started out in online marketing over ten years ago, you could send a reply to someone’s broadcast email and you would actually get a personal reply back.

Then there was the phase when productivity was at the top of everyone’s list and suddenly everyone had an assistant, and as a result of that, a lot of people became very distant from their own emails.

Now we’re back in that place of being encouraged to get connected with our subscribers again, and what a warm and friendly place it is!

Show artwork for The Email Marketing Show

About the Podcast

The Email Marketing Show
Want more from your email marketing? Want a giggle while you learn it? Join Rob and Kennedy as they talk segmentation, campaigns and even the tech stuff.
What would happen if you asked a hypnotist and mind reader to talk about their obsession with email marketing?

Join us every Wednesday for a brand new episode of The Email Marketing Show featuring the irreverent wit of Rob and Kennedy, as they share insights into modernising email marketing and answer the question:

"You've got your list, now what??"

Businesses of all sizes know that despite all of the latest fads in social media marketing, chat bots and pixels, the one thing that consistently gets the highest return is email.

With email you own the data, you can segment and put the right message in front of every person and build deep, personal relationships.

But clicking 'send to all' is DEAD.

People get far too much irrelevant email. In this show Rob and Kennedy blow the cobwebs off antiquated email marketing and give it a ruddy good shake up.

Featuring the popular regular segments:

- SUBJECT LINE OF THE WEEK
- LISTENERS' QUESTIONS
- ON YOUR HIGH HORSE

On alternate weeks, the guys are joined by a guest who shares their own approaches to email marketing.