Episode 68

Published on:

10th Feb 2021

The Right Way To Run Viral Contests To Build Your Email List With Travis Ketchum

We all love winning free stuff, I am right?!

Winning a contest is great, but running a contest can be an incredible way of spreading the word about your brand and getting tonnes of new sales. 

That said, there are definitely right ways and (very) wrong ways to go about this.

Travis Ketchum is the Founder of Contest Domination with over 20k customers, and Campaign Refinery which processes over 300 million emails a MONTH. He knows exactly how to run contests like a BOSS, leading to heaps of new leads and sales and he’s here to teach you how to do it, in this episode.

The Right Way To Run Viral Contests to Build Your Email List with Travis Ketchum

Episode Content

  • (02:22) It’s two truths and a lie…and it’s Rob turn to guess. You can do it Rob!
  • (04:20) The great thing about running a contest…when run it properly.
  • (05:40) This is how you make the contest super effective.
  • (07:24) Which prize should you giveaway? You need to get this right.
  • (08:45) One of Travis’ old clients got this very wrong.
  • (10:28) OK, but what about all the people who didn’t win? Won't they hate you now?
  • (12:50) Kennedy’s mind is BLOWN by this.
  • (14:08) The power of the consolation prize.
  • (14:42) What if you only sell one thing…should that be your prize?
  • (18:10) Making the shift to selling a new product? Keep listening. 
  • (19:18) One of the biggest mistake coaches and gurus make when running a contest.
  • (21:30) This is an easy mistake to make, but you don’t need to make it.
  • (23:26) This subject line of the week is ridiculously simple…. it’s genius.

Episode Resources

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About the Podcast

The Email Marketing Show
Weekly tips to sell your online courses, win new coaching clients and pack out your membership with modern, psychology-driven email marketing. Featuring Rob and Kennedy.
Email marketing is not a numbers game.

Join us every week as we help course creators sell more courses, coaches win new coaching clients and membership site owners attract more members - all using psychology-driven email marketing.

Join the irreverent duo, hypnotist Rob Temple and psychological mind reader, Kennedy every Wednesday for actionable take-aways you'll use to make more sales with your email marketing.

A show with real take aways about email marketing, that's actually fun?!

Connect with us and join the discussions:

Twitter @robandkennedy
Facebook Group: https://www.facebook.com/groups/emailmarketingshow/
Show Notes and Blog: www.TheEmailMarketingShow.com

Businesses of all sizes know that despite all of the latest fads in social media marketing, chat bots and pixels, the one thing that consistently gets the highest return is email.

With email you own the data, you can segment and put the right message in front of every person and build deep, personal relationships.

But clicking 'send to all' is DEAD.

People get far too much irrelevant email. In this show Rob and Kennedy blow the cobwebs off antiquated email marketing and give it a ruddy good shake up.

Featuring the popular regular segments:


On alternate weeks the guys are joined by a guest who shares their own approaches to email marketing.