Episode 32

Published on:

3rd Jun 2020

The Psychology Of A Successful Email Launch – Being Desirable With Abraham Kallon

What makes a successful email launch?

Well, paying customers of course!

When you’re preparing to launch your next course, or brand new product, to your email list you want to make sure there is going to a flood of eager customers chomping at the bit to hit the ‘buy’ button on day one.

This episode we’re catching up with copywriter extraordinaire Abraham Kallon to hear about his method for building up desire and curiosity around a launch.

Episode Content

  • (2:00) Funny fact with Abraham Khallon
  • (4:33) Building up all the desire for a movie premier style email launch.
  • (6:05) How to create enough buzz and attention to make sales.
  • (7:00) Emails are like short skirts.
  • (8:03) The perfect amount of time to hype up your launch.
  • (9:57) Content that will get mouth’s watering for your offer.
  • (11:45) Stage one of creating desire.
  • (12:21) Stage two of creating desire.
  • (13:42) Taking double opt-in to the next level.
  • (16:21) Things are always changing, so promote it again!
  • (17:54) Summary of the four stages of creating email desire.
  • (21:42) Subject line of the week with Abraham Khallon

Episode Resources


The Email Marketing Strategy Every Business Should Steal – Blog Post

6 Techniques To Segment Your Email Subscribers – Podcast Episode

Writing The Perfect Welcome Email With Gavin Bell – Podcast Episode

How To Do Better Email Marketing In 2020 – Blog Post

INBOX 2020 Event – Buy your ticket

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About the Podcast

The Email Marketing Show
Weekly tips to sell your online courses, win new coaching clients and pack out your membership with modern, psychology-driven email marketing. Featuring Rob and Kennedy.
Email marketing is not a numbers game.

Join us every week as we help course creators sell more courses, coaches win new coaching clients and membership site owners attract more members - all using psychology-driven email marketing.

Join the irreverent duo, hypnotist Rob Temple and psychological mind reader, Kennedy every Wednesday for actionable take-aways you'll use to make more sales with your email marketing.

A show with real take aways about email marketing, that's actually fun?!

Connect with us and join the discussions:

Twitter @robandkennedy
Facebook Group: https://www.facebook.com/groups/emailmarketingshow/
Show Notes and Blog: www.TheEmailMarketingShow.com

Businesses of all sizes know that despite all of the latest fads in social media marketing, chat bots and pixels, the one thing that consistently gets the highest return is email.

With email you own the data, you can segment and put the right message in front of every person and build deep, personal relationships.

But clicking 'send to all' is DEAD.

People get far too much irrelevant email. In this show Rob and Kennedy blow the cobwebs off antiquated email marketing and give it a ruddy good shake up.

Featuring the popular regular segments:


On alternate weeks the guys are joined by a guest who shares their own approaches to email marketing.