Episode 38

Published on:

15th Jul 2020

The One Page Funnel - Simplify To Monetise with Michael Greenberg

We entrepreneurs just LOVE to overcomplicate everything, don’t we? 

Think about it, imagine you’re wanting to start a new online business. You’ve got the new landing page, upsell pages, blog, social media channels and tonnes of other pages, process and systems to put in place before you can even launchyour idea!

But do we really need all of this stuff or is there way in which we could simplify…and we mean reallysimplify the entire process and stillhave a successful business?

In this episode we’re joined by the awesome Michael Greenberg of Call For Content, and we talk about an incredibly specific (and perhaps revolutionary?!) strategy for those of us who don’t have the time, energy or resources to manage an omnichannel (we love that word) content strategy.

(1:30) Two lies and one truth about Michael. Will Kennedy get this correct yet again or are his mindreading days finally behind him?

(3:54) Let’s dive right into who this simplified strategy is for and what it helps us to do.


(5:51) Some of the fastest growing companies in the world are based purely off a strategy just like this. Let’s find out how you can emulate them. 


(8:15) What is the actual structure of this campaign and how can you implement it into your own business? More importantly, where does the monetization happen?


(10:42) Practical tips of the strategy.


(11:53) More people than ever listen to podcasts embedded on blogs. Does this new strategy mean we have to get rid of this?


(12:38) What should the frequency of your emails be and what should you actually put in them? 


(15:01) Entrepreneurs love messing around as it means we get to avoid doing the most important stuff. Now we won’t have an excuse!


(17:21) What is Michael’s go-to formula for the perfect subject line?

Episode Resources


Website: https://www.callforcontent.com/

LinkedIn: https://www.linkedin.com/in/gentoftech/

Twitter: @gentoftech


Show artwork for The Email Marketing Show

About the Podcast

The Email Marketing Show
Weekly tips to sell your online courses, win new coaching clients and pack out your membership with modern, psychology-driven email marketing. Featuring Rob and Kennedy.
Email marketing is not a numbers game.

Join us every week as we help course creators sell more courses, coaches win new coaching clients and membership site owners attract more members - all using psychology-driven email marketing.

Join the irreverent duo, hypnotist Rob Temple and psychological mind reader, Kennedy every Wednesday for actionable take-aways you'll use to make more sales with your email marketing.

A show with real take aways about email marketing, that's actually fun?!

Connect with us and join the discussions:

Twitter @robandkennedy
Facebook Group: https://www.facebook.com/groups/emailmarketingshow/
Show Notes and Blog: www.TheEmailMarketingShow.com

Businesses of all sizes know that despite all of the latest fads in social media marketing, chat bots and pixels, the one thing that consistently gets the highest return is email.

With email you own the data, you can segment and put the right message in front of every person and build deep, personal relationships.

But clicking 'send to all' is DEAD.

People get far too much irrelevant email. In this show Rob and Kennedy blow the cobwebs off antiquated email marketing and give it a ruddy good shake up.

Featuring the popular regular segments:


On alternate weeks the guys are joined by a guest who shares their own approaches to email marketing.