Episode 39

Published on:

22nd Jul 2020

The E Newsletter Template You Need (To Save You Embarrassing Yourself)

Have you ever realized you’ve made a HUGE mistake in your email after you’ve pressed ‘send’ to your entire audience? This is why you need an e newsletter template.

Most of us have received an email at some point such as Hello [fullname,fallback=]! 

But it can get even worse than that…

Imagine the absolute terror when you realize you totally forgot to update the subject line from last week’s super positive post and instead still had “The most amazing thing happened last week!...”but in this week’s email you are describing how your nan got hit by a bus!?

Yes. These things happen EVERY. SINGLE. DAY. 

The good news? There is a way to fix this and save major embarrassment, even if you do mess up and hit ‘send’ too early! Here’s how:

(02:17) Free preset templates - help or hindrance?

(05:12) You’re not the only one who has made the mistake of pressing ‘send’ too early. 

(05:53) The first thing to do to set up an email template that won’t embarrass you.

(08:16) What default subject line can you insert that will save you from spontaneous combustion due to sheer humiliation if you forget to change it?

(10:57) How we avoid sending the embarrassing Hello [FIRST NAME} Email.

(11:10) We share an amazing BONUS TIP to help reduce the number of you emails that get sent to people’s spam folders!

(13:11) The default email body copy to have in your templates that’ll save you blushing (or crying…or both)

(15:19) Do you have any default email tips? We’d love to hear about it.

(15:50) We tripled our email open rate with this weeks’ subject line of the week (wait til you hear it!)

Show artwork for The Email Marketing Show

About the Podcast

The Email Marketing Show
Weekly tips to sell your online courses, win new coaching clients and pack out your membership with modern, psychology-driven email marketing. Featuring Rob and Kennedy.
Email marketing is not a numbers game.

Join us every week as we help course creators sell more courses, coaches win new coaching clients and membership site owners attract more members - all using psychology-driven email marketing.

Join the irreverent duo, hypnotist Rob Temple and psychological mind reader, Kennedy every Wednesday for actionable take-aways you'll use to make more sales with your email marketing.

A show with real take aways about email marketing, that's actually fun?!

Connect with us and join the discussions:

Twitter @robandkennedy
Facebook Group: https://www.facebook.com/groups/emailmarketingshow/
Show Notes and Blog: www.TheEmailMarketingShow.com

Businesses of all sizes know that despite all of the latest fads in social media marketing, chat bots and pixels, the one thing that consistently gets the highest return is email.

With email you own the data, you can segment and put the right message in front of every person and build deep, personal relationships.

But clicking 'send to all' is DEAD.

People get far too much irrelevant email. In this show Rob and Kennedy blow the cobwebs off antiquated email marketing and give it a ruddy good shake up.

Featuring the popular regular segments:


On alternate weeks the guys are joined by a guest who shares their own approaches to email marketing.