Episode 40

Published on:

29th Jul 2020

Run Your Own Online Summit - Profit and List Growth with LeeAnn Marie Webster

You may know what an online summit is (you may have even been on one) but how do you really monetise them and gain hundreds of new subscribers to your email marketing list? 

Online summit extraordinaire LeeAnn Marie Webster joins us to give her best, super top-secret (OK…maybe not that top secret) strategies to get the absolute best out of these virtual expos.

So, if you’ve ever thought about hosting an online summit, this episode will show you exactly how to maximise their potential value by growing your list and bringing in those sales.

Episode Content:

  • (02:02) It’s Rob’s turn to guess the two lies and one truth about LeeAnn - Let’s see if he can finally start to overtake Kennedy’s winning streak.
  • (03:12) As technology advances, so have online summits. So how did they start out?    
  • (03:50) We want to know exactly what is involved in a virtual summit and why should you think about hosting (or being a part of) one. 
  • (04:42) How niche is too niche? 
  • (07:02) One of the biggest mistakes LeeAnn regularly sees virtual summit hosts make.
  • (08:22) There are multiple ways in which you can monetise a virtual summit and use them to grow your list. Let’s find out how.
  • (10:42) LeeAnn shares her own 100% success rate method to get amazing speakers onto your own summits.
  • (13:04) Another amazingly effective (and surprising simple!) strategy to ensure maximum summit success.
  • (14:00) Find out why we are all about “getting your Judie Dench” on board.
  • (16:28) How can you ensure that your speakers become the ultimate key to your summit success?
  • (18:08) This subject line of the week got LeeAnn the highest unsubscribe rate ever.

Episode Resources

LeeAnn Marie Webster's Website

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About the Podcast

The Email Marketing Show
Weekly tips to sell your online courses, win new coaching clients and pack out your membership with modern, psychology-driven email marketing. Featuring Rob and Kennedy.
Email marketing is not a numbers game.

Join us every week as we help course creators sell more courses, coaches win new coaching clients and membership site owners attract more members - all using psychology-driven email marketing.

Join the irreverent duo, hypnotist Rob Temple and psychological mind reader, Kennedy every Wednesday for actionable take-aways you'll use to make more sales with your email marketing.

A show with real take aways about email marketing, that's actually fun?!

Connect with us and join the discussions:

Twitter @robandkennedy
Facebook Group: https://www.facebook.com/groups/emailmarketingshow/
Show Notes and Blog: www.TheEmailMarketingShow.com

Businesses of all sizes know that despite all of the latest fads in social media marketing, chat bots and pixels, the one thing that consistently gets the highest return is email.

With email you own the data, you can segment and put the right message in front of every person and build deep, personal relationships.

But clicking 'send to all' is DEAD.

People get far too much irrelevant email. In this show Rob and Kennedy blow the cobwebs off antiquated email marketing and give it a ruddy good shake up.

Featuring the popular regular segments:


On alternate weeks the guys are joined by a guest who shares their own approaches to email marketing.