Episode 6

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Published on:

4th Dec 2019

Retargeting With Email Marketing – Scooping Up The Sales With Amy Bishop

Most people talk about retargeting as something you do with Facebook ads or Google ads, but actually, the original form of re-targeting was with email marketing.

After working in all different departments in marketing including paid media, or as Amy calls it The Dark Side, Amy knows first-hand that most departments tend to keep to their own strategy and rarely know what the other is working on.

This means that a lot of the time departments are potentially duplicating their retargeting and spending money on ads that might not be needed if you let your email marketing do the hard work first!

Show artwork for The Email Marketing Show

About the Podcast

The Email Marketing Show
Want more from your email marketing? Want a giggle while you learn it? Join Rob and Kennedy as they talk segmentation, campaigns and even the tech stuff.
What would happen if you asked a hypnotist and mind reader to talk about their obsession with email marketing?

Join us every Wednesday for a brand new episode of The Email Marketing Show featuring the irreverent wit of Rob and Kennedy, as they share insights into modernising email marketing and answer the question:

"You've got your list, now what??"

Businesses of all sizes know that despite all of the latest fads in social media marketing, chat bots and pixels, the one thing that consistently gets the highest return is email.

With email you own the data, you can segment and put the right message in front of every person and build deep, personal relationships.

But clicking 'send to all' is DEAD.

People get far too much irrelevant email. In this show Rob and Kennedy blow the cobwebs off antiquated email marketing and give it a ruddy good shake up.

Featuring the popular regular segments:

- SUBJECT LINE OF THE WEEK
- LISTENERS' QUESTIONS
- ON YOUR HIGH HORSE

On alternate weeks, the guys are joined by a guest who shares their own approaches to email marketing.