Episode 65

full
Published on:

20th Jan 2021

Predictions of Email Marketing 2021

It’s 2021 and emailing marketing is still one of the best ways to grow your business and get more sales.

But are there going to be any changes to how email marketing works and performs this year?

More importantly, how can you ensure that your own email marketing is as effective as possible?

In a world of never-ending changes and updates, we want to help you get the very best out of your emails, so in this episode, we’re going to give you our predictions of where we think email marketing is heading, in 2021.

Predictions of Email Marketing 2021

Episode Content

  • (02:25) It’s a brand-new year…what’s going to change?
  • (02:48) One of the biggest things we talk about and are continuing to talk about.
  • (04:33) Is your big list actually paying your bills?
  • (05:22) The people who actually LOVE receiving your emails.
  • (06:38) Why should people open your emails in the first place?
  • (08:07) “Yay! another catalogue has been posted through my letterbox. Let's throw it away.”  
  • (09:33) Marks and Spencer do this very well (and we’re not just talking about their food).
  • (10:15) If you’re not already doing this, you need to start this year…or right now. 
  • (12:27) The reason people stop opening your awesome emails.
  • (13:01) One of the very best things you can do with this strategy. 
  • (14:29) We think this next thing is going to increase, so make sure you jump onboard. 
  • (15:59) If you do the above thing, it’s going to solve something BIG.
  • (17:43) We think this acronym is going to really catch on!
  • (18:08) OK, but how can you actually apply all of this?
  • (18:39) This week’s subject line of the week is bit of a naughty one.


Episode Resources


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Show artwork for The Email Marketing Show

About the Podcast

The Email Marketing Show
Weekly tips to sell your online courses, win new coaching clients and pack out your membership with modern, psychology-driven email marketing. Featuring Rob and Kennedy.
Email marketing is not a numbers game.

Join us every week as we help course creators sell more courses, coaches win new coaching clients and membership site owners attract more members - all using psychology-driven email marketing.

Join the irreverent duo, hypnotist Rob Temple and psychological mind reader, Kennedy every Wednesday for actionable take-aways you'll use to make more sales with your email marketing.

A show with real take aways about email marketing, that's actually fun?!

Connect with us and join the discussions:

Twitter @robandkennedy
Facebook Group: https://www.facebook.com/groups/emailmarketingshow/
Show Notes and Blog: www.TheEmailMarketingShow.com

Businesses of all sizes know that despite all of the latest fads in social media marketing, chat bots and pixels, the one thing that consistently gets the highest return is email.

With email you own the data, you can segment and put the right message in front of every person and build deep, personal relationships.

But clicking 'send to all' is DEAD.

People get far too much irrelevant email. In this show Rob and Kennedy blow the cobwebs off antiquated email marketing and give it a ruddy good shake up.

Featuring the popular regular segments:

- THE THEME TUNE THAT STICKS IN YOUR HEAD
- SUBJECT LINE OF THE WEEK
- LISTENERS' QUESTIONS

On alternate weeks the guys are joined by a guest who shares their own approaches to email marketing.