Episode 48

Published on:

23rd Sep 2020

Podcast Email List Growth Strategy with Charley Valher from Valher Media

So you’ve got a podcast. Great! 

But how the hell do you go about getting your listeners onto your podcast email list?  

When much of your audience might be listening to your podcast when at the gym or on the way to work, it can be tricky getting them to go to all the effort to join your list, or even remember to do so.

But you’ll be pleased to know that there are ways to make this so much easier for yourself.

And this is exactly why we’ve brought the fantastic Charley Valher from Valher media on the show. Charley discusses some incredible tips and insights when it comes to podcast marketing and growing your email list, so much so that we're looking forward to stealing lots of them for The Email Marketing Heroes show..

Charley Valher

Episode Content

  • (2:29) It’s two lies and a truth time. This one really has Kennedy scratching his head.
  • (4:17) Getting listeners onto your email list. Mission impossible?
  • (6:32) When should you mention your all-important links in the shows?
  • (7:47) The drop off rates of podcasts may surprise you.
  • (10:24) Charley structure his podcasts in a very unique yet effective way. Get your pens and paper ready!
  • (11:43) Is there a rule for how many CTAs you should have in a single episode?  
  • (13:04) We want to know the best opt in bribes.
  • (15:26) I there a way to promote case study opt-ins without sounding like a total show off? 
  • (16:35) How to promote your resources without boring your audience.
  • (19:02) The interview with your guest is over, it’s now time to promote the sh** out of your opt in again….or is it?  
  • (21:44) Separate segments in an episode. Yay or nay?  
  • (23:22) Charley’s most successful subject line ever- luckily, none of his audience members had an actual heart attack….but it probably came very close. 

Episode Resources

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Show artwork for The Email Marketing Show

About the Podcast

The Email Marketing Show
Weekly tips to sell your online courses, win new coaching clients and pack out your membership with modern, psychology-driven email marketing. Featuring Rob and Kennedy.
Email marketing is not a numbers game.

Join us every week as we help course creators sell more courses, coaches win new coaching clients and membership site owners attract more members - all using psychology-driven email marketing.

Join the irreverent duo, hypnotist Rob Temple and psychological mind reader, Kennedy every Wednesday for actionable take-aways you'll use to make more sales with your email marketing.

A show with real take aways about email marketing, that's actually fun?!

Connect with us and join the discussions:

Twitter @robandkennedy
Facebook Group: https://www.facebook.com/groups/emailmarketingshow/
Show Notes and Blog: www.TheEmailMarketingShow.com

Businesses of all sizes know that despite all of the latest fads in social media marketing, chat bots and pixels, the one thing that consistently gets the highest return is email.

With email you own the data, you can segment and put the right message in front of every person and build deep, personal relationships.

But clicking 'send to all' is DEAD.

People get far too much irrelevant email. In this show Rob and Kennedy blow the cobwebs off antiquated email marketing and give it a ruddy good shake up.

Featuring the popular regular segments:


On alternate weeks the guys are joined by a guest who shares their own approaches to email marketing.