Episode 59

full
Published on:

9th Dec 2020

Is Email Marketing Right For Me?

Will email marketing work for you or does it only work for certain businesses?

If you sell a coaching service, what can you include in your emails that your audience will love and eventually make them want to buy from you?

If you sell a physical product, surely you can’t just keep trying to sell to your email list every day?…they’ll hate you!

The thing about email marketing is that there is no “one size fits all” and the chances are, if a business tells you they tried it and it didn’t work for them, they probably just weren’t doing it right.

So, from dog walking to magicians to selling potatoes, diamonds and everything else in between, we want to show you how to make email marketing work for you, no matter what you do.

Is email marketing right for me?

Episode Content

  • (01:56) Is email marketing really worth the effort?
  • (03:46) “OMG, I’m your first subscriber!”
  • (04:23) Are you talking to me, or the whole world?
  • (06:14) The one platform where almost ALL audiences in the world gather.
  • (09:02) How the most polar-opposite businesses make email work for them.
  • (10:30) How to send killer emails when you sell knowledge.
  • (12:46) How to send killer emails when you sell products.
  • (14:20) “Yah but, isn’t this going to take up waaaaay too much time?”
  • (16:26) One of the main reasons we LOVE to do our emails each day.
  • (17:28) A bit of advice if you’re worried about being a crap writer.  
  • (19:32) This week’s subject line of the week will take two sugar lumps and a chocolate digestive, please. 


Episode Resources


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JOIN The League Of Extraordinary Email Marketers

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Show artwork for The Email Marketing Show

About the Podcast

The Email Marketing Show
Weekly tips to sell your online courses, win new coaching clients and pack out your membership with modern, psychology-driven email marketing. Featuring Rob and Kennedy.
Email marketing is not a numbers game.

Join us every week as we help course creators sell more courses, coaches win new coaching clients and membership site owners attract more members - all using psychology-driven email marketing.

Join the irreverent duo, hypnotist Rob Temple and psychological mind reader, Kennedy every Wednesday for actionable take-aways you'll use to make more sales with your email marketing.

A show with real take aways about email marketing, that's actually fun?!

Connect with us and join the discussions:

Twitter @robandkennedy
Facebook Group: https://www.facebook.com/groups/emailmarketingshow/
Show Notes and Blog: www.TheEmailMarketingShow.com

Businesses of all sizes know that despite all of the latest fads in social media marketing, chat bots and pixels, the one thing that consistently gets the highest return is email.

With email you own the data, you can segment and put the right message in front of every person and build deep, personal relationships.

But clicking 'send to all' is DEAD.

People get far too much irrelevant email. In this show Rob and Kennedy blow the cobwebs off antiquated email marketing and give it a ruddy good shake up.

Featuring the popular regular segments:

- THE THEME TUNE THAT STICKS IN YOUR HEAD
- SUBJECT LINE OF THE WEEK
- LISTENERS' QUESTIONS

On alternate weeks the guys are joined by a guest who shares their own approaches to email marketing.