Episode 16

Published on:

12th Feb 2020

How To Write More Personalised Emails – Getting Friendly With Mike Filsaime

Email marketing is an amazing way for you to speak directly to your subscribers, and sending personalised emails is how you build real relationships with your customers.

But how do you send real personal emails to a list of sometimes thousands of people?

Mike Filsaime is on The Email Marketing Show talking about the techniques he uses to write authentic emails in a voice that sells without being ‘sales-ey’!

Episode Content

  • (1:50) Fun fact with Mike Filsaime
  • (3:28) How to write emails in a conversational style.
  • (5:20) Why the ‘cocktail party’ email copy test should replace your customer avatar.
  • (7:57) Lose the hyped-up language and show your list some respect.
  • (9:35) What are the main horror stories to avoid when writing your emails?
  • (11:43) What’s the process for eliminating the hype?
  • (13:19) How do you stay conversational without totally losing the idea of making sales?
  • (15:21) How many links can you put in your emails while sticking with the ‘cocktail party’ style?
  • (15:45) Your subject line needs to fall in line with the style and content of the body of your email.
  • (18:30) Subject line of the week with Mike Filsaime

Episode Resources

The Email Marketing Strategy Every Business Should Steal – Blog Post

6 Techniques To Segment Your Email Subscribers – Podcast Episode

Writing The Perfect Welcome Email With Gavin Bell – Podcast Episode

How To Do Better Email Marketing In 2020 – Blog Post

INBOX 2020 Event – Buy your ticket

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About the Podcast

The Email Marketing Show
Weekly tips to sell your online courses, win new coaching clients and pack out your membership with modern, psychology-driven email marketing. Featuring Rob and Kennedy.
Email marketing is not a numbers game.

Join us every week as we help course creators sell more courses, coaches win new coaching clients and membership site owners attract more members - all using psychology-driven email marketing.

Join the irreverent duo, hypnotist Rob Temple and psychological mind reader, Kennedy every Wednesday for actionable take-aways you'll use to make more sales with your email marketing.

A show with real take aways about email marketing, that's actually fun?!

Connect with us and join the discussions:

Twitter @robandkennedy
Facebook Group: https://www.facebook.com/groups/emailmarketingshow/
Show Notes and Blog: www.TheEmailMarketingShow.com

Businesses of all sizes know that despite all of the latest fads in social media marketing, chat bots and pixels, the one thing that consistently gets the highest return is email.

With email you own the data, you can segment and put the right message in front of every person and build deep, personal relationships.

But clicking 'send to all' is DEAD.

People get far too much irrelevant email. In this show Rob and Kennedy blow the cobwebs off antiquated email marketing and give it a ruddy good shake up.

Featuring the popular regular segments:


On alternate weeks the guys are joined by a guest who shares their own approaches to email marketing.