Episode 15

Published on:

5th Feb 2020

How To Write Email Subject Lines For Sales Emails (That Actually Work)

What is the best subject line to use that will get people to actually open my emails?

That’s the big question!

But the answer is that the best subject line really depends on what it is that you’re trying to achieve with your emails.

There are dozens of reasons that you might be sending out emails to your list that you desperately want them to open, but one of the biggest reasons is that you want to make some juicy sales.

If that sounds like you then you’re in luck! This episode we’re walking through the nine steps of a sales email campaign and the best subject lines you can use for each of those steps.

Subject Lines For Sales Emails

Episode Content

  • (3:30) Blind or curious: You’re about to send your first promotional sales email, this is our favourite subject line to get you started.
  • (5:20) The thing: It’s time to give them a hint about what you’re selling, or just outright tell them the name of your product.
  • (7:04) The details: The purpose of this email is usually to tell them the details of what your product does, so your subject line will include something that will let people know what the product is.
  • (8:19) The solution: This subject line is going to dive into the benefits or the problem it will solve for people.
  • (9:00) Back it up: This is the email where you can provide reviews or testimonials or case studies to back up just how great your product or service is. A subject line that has worked well for us is ‘brutal reviews’.
  • (10:34) Readers question: This is a chance for you to show that you’re building a community and overcoming objections by answering customer questions, and the subject line we like to use is ‘Question answered’.
  • (11:15) Scarcity and urgency: The point of this one is to let people know that they have a limited time to grab themselves a deal. The subject line needs to give them a reason to act now!
  • (13:05) Something juicy: If you’re going to be adding in a bonus then this is the time to do it and using a subject line that is going to appeal to the ‘deal grabber’ in them will help. Something juicy like FREE webinar or BONUS material.
  • (13:55) The close: You actually need to tell people when your deal is going to close. The last thing you want is for people to go to an empty sales page because they’ve missed the deal!
  • (14:45) Moving people from point A to point B of the sales process with your subject lines.
  • (17:11) Listeners question
  • (20:33) Subject line of the week

Episode Resources

The Email Marketing Strategy Every Business Should Steal – Blog Post

6 Techniques To Segment Your Email Subscribers – Podcast Episode

Writing The Perfect Welcome Email With Gavin Bell – Podcast Episode

INBOX 2020 Event – Buy your ticket

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About the Podcast

The Email Marketing Show
Psychology-based email marketing ideas to make more sales online. It's a strictly 'no b.s.' zone where we hang out, have a laugh and talk email stuff.
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink.

Sound good? Then join Rob & Kennedy for your weekly dose of fun, practical, yet brutally honest email marketing advice.

You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog post at EmailMarketingHeroes.com.

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