Episode 23

full
Published on:

31st Mar 2020

How To Use Email To Keep Your Members Engaged

We all work really hard to win customers, members, and subscribers. But do you work just as hard to keep them?

It’s kinda old-school to just bring people in, get them signed up, and then hope that they’ll stick around. It’s way better for retention and reputation if you can use email to nurture them, guide them in the right direction, and get them consuming your goods.

This episode we’re diving into how to keep your members super-engaged, keep retention high, and your members loving you, all using email marketing.

Episode Content

  • (0:33) Funny fact with Rob and Kennedy
  • (2:24) It’s not about hoping they’ll forget they subscribed, it’s about being transparent.
  • (5:11) What should you do as soon as someone joins your membership?
  • (7:15) Keep reminding people of the value that your membership or subscription is delivering.
  • (7:46) The email sequence to put people through when they join, to encourage people to consume your content and engage with your product.
  • (10:18) Now that they’re logged in for the first time, how do you get them to form the habit of logging in regularly?
  • (12:44) A sneaky trick to get people to log in to access special content.
  • (15:31) How to use your monthly membership content to fuel your emails.
  • (19:22) Selling membership with the daily email method.
  • (21:29) Listener’s question.
  • (24:30) Subject line of the week.


Episode Resources


7.5 Types Of Email Call To Action You’ll Actually Use – Blog Post

The Email Marketing Strategy Every Business Should Steal – Blog Post

6 Techniques To Segment Your Email Subscribers – Podcast Episode

Writing The Perfect Welcome Email With Gavin Bell – Podcast Episode

INBOX 2020 Event – Buy your ticket

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About the Podcast

The Email Marketing Show
Weekly tips to sell your online courses, win new coaching clients and pack out your membership with modern, psychology-driven email marketing. Featuring Rob and Kennedy.
Email marketing is not a numbers game.

Join us every week as we help course creators sell more courses, coaches win new coaching clients and membership site owners attract more members - all using psychology-driven email marketing.

Join the irreverent duo, hypnotist Rob Temple and psychological mind reader, Kennedy every Wednesday for actionable take-aways you'll use to make more sales with your email marketing.

A show with real take aways about email marketing, that's actually fun?!

Connect with us and join the discussions:

Twitter @robandkennedy
Facebook Group: https://www.facebook.com/groups/emailmarketingshow/
Show Notes and Blog: www.TheEmailMarketingShow.com

Businesses of all sizes know that despite all of the latest fads in social media marketing, chat bots and pixels, the one thing that consistently gets the highest return is email.

With email you own the data, you can segment and put the right message in front of every person and build deep, personal relationships.

But clicking 'send to all' is DEAD.

People get far too much irrelevant email. In this show Rob and Kennedy blow the cobwebs off antiquated email marketing and give it a ruddy good shake up.

Featuring the popular regular segments:

- THE THEME TUNE THAT STICKS IN YOUR HEAD
- SUBJECT LINE OF THE WEEK
- LISTENERS' QUESTIONS

On alternate weeks the guys are joined by a guest who shares their own approaches to email marketing.