Episode 22

full
Published on:

25th Mar 2020

How To Use Email Tags And Custom Fields – We're ALL Doing It Wrong With Neil Kristianson

Everybody has their own way of organising the email tags and segments within their email marketing system, but is there a right way and a wrong way?

Surely if there was a better way to do it that would speed up your processes and make your email marketing more effective, you’d want to know, right?

We’ve caught up with Neil Kristianson of Email Splat to talk about tags and custom fields, and what we should be doing inside our email marketing platform to get our contacts organised and make a lot more sense of it all.

How To Use Email Tags And Custom Fields

Episode Content

  • (2:25) Funny fact with Neil Kristianson
  • (4:01) The majority of email accounts are a bit of a mess inside after people get ’tag-happy’, Neil explains.
  • (5:28) ‘Tags are temporary, and fields are forever’. The difference between the two and what the benefits are.
  • (6:06) Looking at an example usage of when to use tags and when to use custom fields within a campaign.
  • (9:08) Using custom fields instead of tags to record the stages of a campaign or sales funnel a person is and why that is so beneficial.
  • (11:09) The practical stages of updating fields and applying tags, an example of how (and why) to do it.
  • (13:32) How to use tags and categories to segment people based on their interests.
  • (16:14) Setting up triggers to enter subscribers into specific email automations.
  • (19:24) Subject line of the week with Neil Kristianson

Episode Resources

emailsplat.com

emailsplat.com/tags

The Email Marketing Strategy Every Business Should Steal – Blog Post

6 Techniques To Segment Your Email Subscribers – Podcast Episode

Writing The Perfect Welcome Email With Gavin Bell – Podcast Episode

How To Do Better Email Marketing In 2020 – Blog Post

INBOX 2020 Event – Buy your ticket

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About the Podcast

The Email Marketing Show
Want more from your email marketing? Want a giggle while you learn it? Join Rob and Kennedy as they talk segmentation, campaigns and even the tech stuff.
What would happen if you asked a hypnotist and mind reader to talk about their obsession with email marketing?

Join us every Wednesday for a brand new episode of The Email Marketing Show featuring the irreverent wit of Rob and Kennedy, as they share insights into modernising email marketing and answer the question:

"You've got your list, now what??"

Businesses of all sizes know that despite all of the latest fads in social media marketing, chat bots and pixels, the one thing that consistently gets the highest return is email.

With email you own the data, you can segment and put the right message in front of every person and build deep, personal relationships.

But clicking 'send to all' is DEAD.

People get far too much irrelevant email. In this show Rob and Kennedy blow the cobwebs off antiquated email marketing and give it a ruddy good shake up.

Featuring the popular regular segments:

- SUBJECT LINE OF THE WEEK
- LISTENERS' QUESTIONS
- ON YOUR HIGH HORSE

On alternate weeks, the guys are joined by a guest who shares their own approaches to email marketing.