Episode 22

Published on:

25th Mar 2020

How To Use Email Tags And Custom Fields – We're ALL Doing It Wrong With Neil Kristianson

Everybody has their own way of organising the email tags and segments within their email marketing system, but is there a right way and a wrong way?

Surely if there was a better way to do it that would speed up your processes and make your email marketing more effective, you’d want to know, right?

We’ve caught up with Neil Kristianson of Email Splat to talk about tags and custom fields, and what we should be doing inside our email marketing platform to get our contacts organised and make a lot more sense of it all.

How To Use Email Tags And Custom Fields

Episode Content

  • (2:25) Funny fact with Neil Kristianson
  • (4:01) The majority of email accounts are a bit of a mess inside after people get ’tag-happy’, Neil explains.
  • (5:28) ‘Tags are temporary, and fields are forever’. The difference between the two and what the benefits are.
  • (6:06) Looking at an example usage of when to use tags and when to use custom fields within a campaign.
  • (9:08) Using custom fields instead of tags to record the stages of a campaign or sales funnel a person is and why that is so beneficial.
  • (11:09) The practical stages of updating fields and applying tags, an example of how (and why) to do it.
  • (13:32) How to use tags and categories to segment people based on their interests.
  • (16:14) Setting up triggers to enter subscribers into specific email automations.
  • (19:24) Subject line of the week with Neil Kristianson

Episode Resources



The Email Marketing Strategy Every Business Should Steal – Blog Post

6 Techniques To Segment Your Email Subscribers – Podcast Episode

Writing The Perfect Welcome Email With Gavin Bell – Podcast Episode

How To Do Better Email Marketing In 2020 – Blog Post

INBOX 2020 Event – Buy your ticket

Download The Email Marketers’ GamePlan

FREE Email Marketing Webinar

JOIN The League Of Extraordinary Email Marketers

Check out our Youtube channel for a behind-the-scenes look at The Email Marketing Show

Follow us on Instagram for daily email marketing advice and ninja tips

Connect with us on Twitter for podcast updates and email marketing content

Show artwork for The Email Marketing Show

About the Podcast

The Email Marketing Show
Weekly tips to sell your online courses, win new coaching clients and pack out your membership with modern, psychology-driven email marketing. Featuring Rob and Kennedy.
Email marketing is not a numbers game.

Join us every week as we help course creators sell more courses, coaches win new coaching clients and membership site owners attract more members - all using psychology-driven email marketing.

Join the irreverent duo, hypnotist Rob Temple and psychological mind reader, Kennedy every Wednesday for actionable take-aways you'll use to make more sales with your email marketing.

A show with real take aways about email marketing, that's actually fun?!

Connect with us and join the discussions:

Twitter @robandkennedy
Facebook Group: https://www.facebook.com/groups/emailmarketingshow/
Show Notes and Blog: www.TheEmailMarketingShow.com

Businesses of all sizes know that despite all of the latest fads in social media marketing, chat bots and pixels, the one thing that consistently gets the highest return is email.

With email you own the data, you can segment and put the right message in front of every person and build deep, personal relationships.

But clicking 'send to all' is DEAD.

People get far too much irrelevant email. In this show Rob and Kennedy blow the cobwebs off antiquated email marketing and give it a ruddy good shake up.

Featuring the popular regular segments:


On alternate weeks the guys are joined by a guest who shares their own approaches to email marketing.