Episode 18

full
Published on:

26th Feb 2020

How To Track Your Email Sales – UTM Tracking With Tatiana Belim

How do you even know if your email marketing is working and getting the outcome you really want if you can’t track your email sales?

Unless you put some sort of tracking in place to monitor it, how do you know that the sales you’re generating are coming from your email efforts rather than other traffic methods?

It’s all well and good looking at your open rates and click-through rates, but sometimes that just doesn’t cut it. Don’t you want to know exactly which email made you a particular sale?

This episode we’re talking to the brilliant Tatiana Belim who is sharing her techniques for making tracking your emails less scary and complicated, so you can better understand your email marketing results.

How To Track Your Email Sales

Episode Content

  • (2:10) Fun fact with Tatiana Belim
  • (4:25) What are we currently missing from our email marketing that will help us understand which emails are generating sales?
  • (5:05) Using Google Analytics and UTM tracking – when and why to use it.
  • (7:26) Let’s talk about how to structure UTM tracking in your emails the easy way.
  • (9:45) An example of how to use tracking on an email sequence – an abandoned cart sequence.
  • (11:15) Where does Google analytics fit in and where do you find the information you need?
  • (12:55) Using tracking to figure out why certain emails aren’t converting and where to find that information.
  • (14:50) Just how detailed and granular can we get with this tracking?
  • (16:20) Now it’s time to look at your tracking data and make some changes to your email campaigns based on that data – email content and timelines.
  • (18:00) How often should you be checking on your tracking so that you can accurately see the data trends for your emails?
  • (19:20) Subject line of the week with Tatiana Belim.


Episode Resources

TatianaBelim.com

Tatiana’s FREE Blueprints

The Email Marketing Strategy Every Business Should Steal – Blog Post

6 Techniques To Segment Your Email Subscribers – Podcast Episode

Writing The Perfect Welcome Email With Gavin Bell – Podcast Episode

How To Do Better Email Marketing In 2020 – Blog Post

INBOX 2020 Event – Buy your ticket

Download The Email Marketers’ GamePlan

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Show artwork for The Email Marketing Show

About the Podcast

The Email Marketing Show
Want more from your email marketing? Want a giggle while you learn it? Join Rob and Kennedy as they talk segmentation, campaigns and even the tech stuff.
What would happen if you asked a hypnotist and mind reader to talk about their obsession with email marketing?

Join us every Wednesday for a brand new episode of The Email Marketing Show featuring the irreverent wit of Rob and Kennedy, as they share insights into modernising email marketing and answer the question:

"You've got your list, now what??"

Businesses of all sizes know that despite all of the latest fads in social media marketing, chat bots and pixels, the one thing that consistently gets the highest return is email.

With email you own the data, you can segment and put the right message in front of every person and build deep, personal relationships.

But clicking 'send to all' is DEAD.

People get far too much irrelevant email. In this show Rob and Kennedy blow the cobwebs off antiquated email marketing and give it a ruddy good shake up.

Featuring the popular regular segments:

- SUBJECT LINE OF THE WEEK
- LISTENERS' QUESTIONS
- ON YOUR HIGH HORSE

On alternate weeks, the guys are joined by a guest who shares their own approaches to email marketing.