Episode 28

Published on:

6th May 2020

How To Send Personalised Email To All The Right People – Getting Friendly With Joe Fier

Want to get personal with your email subscribers? Is a personalised email enough, or is there more to it?

Whether you’re a usually a social butterfly or a lone wolf, there’s definitely something to be said about making that extra effort and getting more personal with your customers and subscribers.

Making that effort with subscribers could turn them into customers (yay) or it could turn one-time customers into raving fans!

Joe Fier is with us sharing all his top tips and strategies for building and maintaining amazing relationships with your subscribers – without being clingy!

Episode Content

  • (1:45) Funny fact with Joe Fier
  • (3:23) ‘It’s in my DNA’.
  • (5:00) It’s about that deeper connection, like know how they take their coffee deep.
  • (6:18) Email is always the one that kicks it off for us!
  • (7:16) The over-automation of relationships.
  • (8:55) Get personal the Joe Fier way, the strategy he uses to build those relationships.
  • (10:45) How to get the personalisation wheels turning.
  • (13:25) Are you the kind of person who needs to be pulled away from the party?
  • (14:52) IMPORTANT: These are your top targets.
  • (17:00) Just send the damn text!
  • (19:21) Subject line of the week with Joe Fier.

Episode Resources


FREE Traffic Strategies






The Email Marketing Strategy Every Business Should Steal – Blog Post

6 Techniques To Segment Your Email Subscribers – Podcast Episode

Writing The Perfect Welcome Email With Gavin Bell – Podcast Episode

How To Do Better Email Marketing In 2020 – Blog Post

INBOX 2020 Event – Buy your ticket

Download The Email Marketers’ GamePlan

FREE Email Marketing Webinar

JOIN The League Of Extraordinary Email Marketers

Connect with us on Twitter for podcast updates and email marketing content

Show artwork for The Email Marketing Show

About the Podcast

The Email Marketing Show
Weekly tips to sell your online courses, win new coaching clients and pack out your membership with modern, psychology-driven email marketing. Featuring Rob and Kennedy.
Email marketing is not a numbers game.

Join us every week as we help course creators sell more courses, coaches win new coaching clients and membership site owners attract more members - all using psychology-driven email marketing.

Join the irreverent duo, hypnotist Rob Temple and psychological mind reader, Kennedy every Wednesday for actionable take-aways you'll use to make more sales with your email marketing.

A show with real take aways about email marketing, that's actually fun?!

Connect with us and join the discussions:

Twitter @robandkennedy
Facebook Group: https://www.facebook.com/groups/emailmarketingshow/
Show Notes and Blog: www.TheEmailMarketingShow.com

Businesses of all sizes know that despite all of the latest fads in social media marketing, chat bots and pixels, the one thing that consistently gets the highest return is email.

With email you own the data, you can segment and put the right message in front of every person and build deep, personal relationships.

But clicking 'send to all' is DEAD.

People get far too much irrelevant email. In this show Rob and Kennedy blow the cobwebs off antiquated email marketing and give it a ruddy good shake up.

Featuring the popular regular segments:


On alternate weeks the guys are joined by a guest who shares their own approaches to email marketing.