Episode 28

Published on:

6th May 2020

How To Send Personalised Email To All The Right People – Getting Friendly With Joe Fier

Want to get personal with your email subscribers? Is a personalised email enough, or is there more to it?

Whether you’re a usually a social butterfly or a lone wolf, there’s definitely something to be said about making that extra effort and getting more personal with your customers and subscribers.

Making that effort with subscribers could turn them into customers (yay) or it could turn one-time customers into raving fans!

Joe Fier is with us sharing all his top tips and strategies for building and maintaining amazing relationships with your subscribers – without being clingy!

Episode Content

  • (1:45) Funny fact with Joe Fier
  • (3:23) ‘It’s in my DNA’.
  • (5:00) It’s about that deeper connection, like know how they take their coffee deep.
  • (6:18) Email is always the one that kicks it off for us!
  • (7:16) The over-automation of relationships.
  • (8:55) Get personal the Joe Fier way, the strategy he uses to build those relationships.
  • (10:45) How to get the personalisation wheels turning.
  • (13:25) Are you the kind of person who needs to be pulled away from the party?
  • (14:52) IMPORTANT: These are your top targets.
  • (17:00) Just send the damn text!
  • (19:21) Subject line of the week with Joe Fier.

Episode Resources


FREE Traffic Strategies






The Email Marketing Strategy Every Business Should Steal – Blog Post

6 Techniques To Segment Your Email Subscribers – Podcast Episode

Writing The Perfect Welcome Email With Gavin Bell – Podcast Episode

How To Do Better Email Marketing In 2020 – Blog Post

INBOX 2020 Event – Buy your ticket

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About the Podcast

The Email Marketing Show
Psychology-based email marketing ideas to make more sales online. It's a strictly 'no b.s.' zone where we hang out, have a laugh and talk email stuff.
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink.

Sound good? Then join Rob & Kennedy for your weekly dose of fun, practical, yet brutally honest email marketing advice.

You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog post at EmailMarketingHeroes.com.

=> Get your free DAILY email marketing lessons direct to your email inbox at emailmarketingheroes.com/daily

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