Episode 66

full
Published on:

27th Jan 2021

How To Sell Without Price Cutting or Pushing with Mike Montague from Sandler Training

Offer a discount and the sales will always come flooding in, right?

But what happens when you put your course back up to its full price?

In many cases….tumble weed.

Discounting is used by so many of us because it’s seen as the easiest and quickest way to sell something.

But the problem with this is that it can actually make it a lot more difficult to sell, especially when you want to put your courses or products back up to their full price…the price you deserve to sell it at.

Sandler Training’s Global Head of Content and co-writer of LinkedIn: The Sandler Way, Mike Montague joins us in this episode to tell us how to sell effectively, without using discounts.

So if you’re sick of only selling your stuff when you offer it for peanuts….tune in.

How To Sell Without Price Cutting or Pushing with Mike Montague from Sandler Training

Episode Content


  • (02:26) This week’s two lies and a truth has some big names in it. 
  • (03:49) One of the things many of us really struggle with when it comes to selling.
  • (06:19) The problem with discounted offers…have you done this?
  • (06:55) The four magic words that can transform the way you sell…without discounts.  
  • (08:24) How can you get people to stop comparing your price to others?
  • (10:21) The lazy way might be easier, but it isn’t always the best way.
  • (10:54) How to get people to buy without having the scary count-down timer. 
  • (11:57) Is there ever a time and place for discounting your stuff?
  • (13:49) Having the right “qualification”.
  • (14:54) The power of the invitation. And no, we don’t mean to your birthday party.
  • (15:54) The power of gifts, because who doesn’t love gifts?!
  • (18:27) Even more great options instead of offering a discount. Do you do any of these?
  • (19:25) This option sounds a tad scary, but we’ve seen it work amazingly for some people. 
  • (22:49) It’s subject line of the week time and Mike has chosen THREE...because he can.


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About the Podcast

The Email Marketing Show
Weekly tips to sell your online courses, win new coaching clients and pack out your membership with modern, psychology-driven email marketing. Featuring Rob and Kennedy.
Email marketing is not a numbers game.

Join us every week as we help course creators sell more courses, coaches win new coaching clients and membership site owners attract more members - all using psychology-driven email marketing.

Join the irreverent duo, hypnotist Rob Temple and psychological mind reader, Kennedy every Wednesday for actionable take-aways you'll use to make more sales with your email marketing.

A show with real take aways about email marketing, that's actually fun?!

Connect with us and join the discussions:

Twitter @robandkennedy
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Show Notes and Blog: www.TheEmailMarketingShow.com

Businesses of all sizes know that despite all of the latest fads in social media marketing, chat bots and pixels, the one thing that consistently gets the highest return is email.

With email you own the data, you can segment and put the right message in front of every person and build deep, personal relationships.

But clicking 'send to all' is DEAD.

People get far too much irrelevant email. In this show Rob and Kennedy blow the cobwebs off antiquated email marketing and give it a ruddy good shake up.

Featuring the popular regular segments:

- THE THEME TUNE THAT STICKS IN YOUR HEAD
- SUBJECT LINE OF THE WEEK
- LISTENERS' QUESTIONS

On alternate weeks the guys are joined by a guest who shares their own approaches to email marketing.