Episode 27

Published on:

29th Apr 2020

How To Plan 3 Months Of Email Content In An Afternoon

Do you wish you could plan 3 months worth of email content in just one afternoon?

It’s the dream, right? And we’re here to make that dream come true, hell yeah!

This episode we’re discussing the exact strategy we use in our businesses to successfully plan and create enough email content to keep your subscribers excited for a full 3 months.

It does involve some careful planning, thought and effort, but once you figure out the secret sauce you’ll be creating insane email content in your sleep!

Episode Content

  • (4:00) Consistency is key! The single most important reason you should be batch producing your content.
  • (6:40) Get shit done! And how to actually do that.
  • (7:42) Which of these two categories do you fit into?
  • (10:00) The exact calendar system we use to organise 3 months’ worth of top content.
  • (11:20) The main reason people cock it up!
  • (12:19) Can you do this if you already have promotions planned? Oh, hell yeah!
  • (15:42) Paint by numbers or email content planning?
  • (18:00) Come up with 30-40 different angles for email content in minutes.
  • (22:18) Listeners question.
  • (25:30) Subject line of the week from Stu McLaren.

Episode Resources

Google Calendar

Wishlist Member


7.5 Types Of Email Call To Action You’ll Actually Use – Blog Post

The Email Marketing Strategy Every Business Should Steal – Blog Post

6 Techniques To Segment Your Email Subscribers – Podcast Episode

Writing The Perfect Welcome Email With Gavin Bell – Podcast Episode

INBOX 2020 Event – Buy your ticket

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About the Podcast

The Email Marketing Show
Weekly tips to sell your online courses, win new coaching clients and pack out your membership with modern, psychology-driven email marketing. Featuring Rob and Kennedy.
Email marketing is not a numbers game.

Join us every week as we help course creators sell more courses, coaches win new coaching clients and membership site owners attract more members - all using psychology-driven email marketing.

Join the irreverent duo, hypnotist Rob Temple and psychological mind reader, Kennedy every Wednesday for actionable take-aways you'll use to make more sales with your email marketing.

A show with real take aways about email marketing, that's actually fun?!

Connect with us and join the discussions:

Twitter @robandkennedy
Facebook Group: https://www.facebook.com/groups/emailmarketingshow/
Show Notes and Blog: www.TheEmailMarketingShow.com

Businesses of all sizes know that despite all of the latest fads in social media marketing, chat bots and pixels, the one thing that consistently gets the highest return is email.

With email you own the data, you can segment and put the right message in front of every person and build deep, personal relationships.

But clicking 'send to all' is DEAD.

People get far too much irrelevant email. In this show Rob and Kennedy blow the cobwebs off antiquated email marketing and give it a ruddy good shake up.

Featuring the popular regular segments:


On alternate weeks the guys are joined by a guest who shares their own approaches to email marketing.