Episode 37

Published on:

8th Jul 2020

How To Increase Your Prices By Boosting Your Status

Have you ever wondered how some people are able to charge thousands for their products and others are charging much less? Are you stuck wondering how to increase your prices?

It all comes down to one thing really, and that is status.

The better your perceived status is in your marketplace, the less resistance you’ll feel when you start charging more for your higher priced products and services.

In this episode we’re chatting about some strategies you can use to build up your status with emails so you can sell higher priced programs.

Episode Content

  • (1:49) Could you sell a dump in a Tupperware box? 😂
  • (3:00) You know your worth, but does anybody care?
  • (5:10) Strategy one: Friends in high places
  • (7:00) Say ‘cheeeeeese’!
  • (9:12) Be our guest, literally (take a screenshot).
  • (11:42) How do you weave this into your emails?
  • (14:26) Bonus media opportunity.
  • (16:18) You won’t believe what we did to get someone’s attention.
  • (18:01) Did someone say customised training?
  • (20:33) Getting friendly with a guru in your market.
  • (22:12) Subject line of the week.

Episode Resources

7.5 Types Of Email Call To Action You’ll Actually Use – Blog Post

The Email Marketing Strategy Every Business Should Steal – Blog Post

6 Techniques To Segment Your Email Subscribers – Podcast Episode

Writing The Perfect Welcome Email With Gavin Bell – Podcast Episode

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About the Podcast

The Email Marketing Show
Weekly tips to sell your online courses, win new coaching clients and pack out your membership with modern, psychology-driven email marketing. Featuring Rob and Kennedy.
Email marketing is not a numbers game.

Join us every week as we help course creators sell more courses, coaches win new coaching clients and membership site owners attract more members - all using psychology-driven email marketing.

Join the irreverent duo, hypnotist Rob Temple and psychological mind reader, Kennedy every Wednesday for actionable take-aways you'll use to make more sales with your email marketing.

A show with real take aways about email marketing, that's actually fun?!

Connect with us and join the discussions:

Twitter @robandkennedy
Facebook Group: https://www.facebook.com/groups/emailmarketingshow/
Show Notes and Blog: www.TheEmailMarketingShow.com

Businesses of all sizes know that despite all of the latest fads in social media marketing, chat bots and pixels, the one thing that consistently gets the highest return is email.

With email you own the data, you can segment and put the right message in front of every person and build deep, personal relationships.

But clicking 'send to all' is DEAD.

People get far too much irrelevant email. In this show Rob and Kennedy blow the cobwebs off antiquated email marketing and give it a ruddy good shake up.

Featuring the popular regular segments:


On alternate weeks the guys are joined by a guest who shares their own approaches to email marketing.