Episode 17

Published on:

19th Feb 2020

How To Grow Your Email List – 6 Unusual Lead Magnet Ideas

These days people are way more precious about giving away their email address, so if you’re going to use a lead magnet to get people on your list, it’s got to be a good one!

Rather than asking people to enter their email address to receive a bland bit of free content, make it something interactive, something they really care about, and something that will actually qualify them as someone who should be on your list.

In this episode we’re going through 6 unusual lead magnet ideas that we’ve used ourselves to get great results. Let’s dive in…

6 Unusual Lead Magnet Ideas

Episode Content

  • (0:57) Rob and Kennedy’s funny fact.
  • (2:18) Let’s talk about lead magnet blindness.
  • (3:20) We’re giving you 6 unusual lead magnet ideas (+ a little bonus one).
  • (4:10) Bonus: Building a list of customers, people who you know are willing to buy from you.
  • (6:05) Lead magnet one: Giving away free content.
  • (7:33) Lead magnet two: Simply getting people to sign up to receive your emails.
  • (8:55) Lead magnet three: Joining your list after participating in a competition or giveaway.
  • (11:27) Lead magnet four: get people to vote for something or give their opinion on something.
  • (13:55) Lead magnet five: It’s time for a challenge, literally!
  • (18:25) Lead magnet six: Offering a free trial of a membership or even a paid webinar.
  • (20:55) Listeners question
  • (24:50) Subject line of the week

Episode Resources

First 5K


The Email Marketing Strategy Every Business Should Steal – Blog Post

6 Techniques To Segment Your Email Subscribers – Podcast Episode

Writing The Perfect Welcome Email With Gavin Bell – Podcast Episode

INBOX 2020 Event – Buy your ticket

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About the Podcast

The Email Marketing Show
Want more from your email marketing? Want a giggle while you learn it? Join Rob and Kennedy as they talk segmentation, campaigns and even the tech stuff.
What would happen if you asked a hypnotist and mind reader to talk about their obsession with email marketing?

Join us every Wednesday for a brand new episode of The Email Marketing Show featuring the irreverent wit of Rob and Kennedy, as they share insights into modernising email marketing and answer the question:

"You've got your list, now what??"

Businesses of all sizes know that despite all of the latest fads in social media marketing, chat bots and pixels, the one thing that consistently gets the highest return is email.

With email you own the data, you can segment and put the right message in front of every person and build deep, personal relationships.

But clicking 'send to all' is DEAD.

People get far too much irrelevant email. In this show Rob and Kennedy blow the cobwebs off antiquated email marketing and give it a ruddy good shake up.

Featuring the popular regular segments:


On alternate weeks, the guys are joined by a guest who shares their own approaches to email marketing.