Episode 14

full
Published on:

29th Jan 2020

How To Get Results From Your Email Outreach – Warming Up With Jason Bay

This episode we’re chatting about email outreach, and if you’re in B2B sales, or you’ve done it before, then you know what we mean when we say ‘cold outreach’. And you probably know how terrifying it can be!

A lot of first-time salespeople and entrepreneurs sometimes get that ‘icky’ feeling when they have to reach out to somebody they don’t know and actually sell stuff.

Jason Bay, Co-Founder of Blissful Prospecting, has come up with an amazing method to make outreach more comfortable and get actual replies from people who are actually interested in what you have to offer. Sound good, huh?

How To Warm Up Your Email Outreach

Episode Content

  • (3:43) What is the REPLY Method?
  • (5:28) How do you figure out who to contact when you’re doing outbound email outreach?
  • (7:31) Are there any circumstances where you might be doing warm outreach instead of ice-cold?
  • (9:55) How to use your LinkedIn engagement to find warm leads.
  • (11:31) Let’s get into the details of the REPLY Method.
  • (12:41) R – results
  • (13:40) E – empathy
  • (15:07) P – personalisation
  • (17:44) L – laser focus
  • (19:29) Y – you
  • (21:30) Subject line of the week with Jason Bay

Episode Resources

Find out more about Jason at blissfulprospecting.com

Grab the REPLY Method cheat sheet

The Absolute Best Time To Send Emails – Podcast Episode

Writing The Perfect Welcome Email With Gavin Bell – Podcast Episode

The Email Marketing Strategy Every Business Should Steal – Blog Post

7.5 Types Of Email Call To Action You’ll Actually Use – Podcast Episode

ResponseSuite

INBOX 2020 Event – Buy your ticket

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About the Podcast

The Email Marketing Show
Want more from your email marketing? Want a giggle while you learn it? Join Rob and Kennedy as they talk segmentation, campaigns and even the tech stuff.
What would happen if you asked a hypnotist and mind reader to talk about their obsession with email marketing?

Join us every Wednesday for a brand new episode of The Email Marketing Show featuring the irreverent wit of Rob and Kennedy, as they share insights into modernising email marketing and answer the question:

"You've got your list, now what??"

Businesses of all sizes know that despite all of the latest fads in social media marketing, chat bots and pixels, the one thing that consistently gets the highest return is email.

With email you own the data, you can segment and put the right message in front of every person and build deep, personal relationships.

But clicking 'send to all' is DEAD.

People get far too much irrelevant email. In this show Rob and Kennedy blow the cobwebs off antiquated email marketing and give it a ruddy good shake up.

Featuring the popular regular segments:

- SUBJECT LINE OF THE WEEK
- LISTENERS' QUESTIONS
- ON YOUR HIGH HORSE

On alternate weeks, the guys are joined by a guest who shares their own approaches to email marketing.