Episode 43

Published on:

19th Aug 2020

How To Get People To Buy Your Product Now - 2 Ways To Create Urgency

Would you like to get more people to buy your product without coming across like a pushy, slimy used car salesman?

We’ve all had those types of emails…

“If you don’t buy my course now, your nan will die” or “Buy this cream right now or you will be hideous forever”

OK, maybe they’re not that extreme but you know the ones. The ones that don’t just create urgency but they actually play on your emotions in a pretty brutal way in order to get you to buy their stuff.

Well, in today’s episode, we’re going to show you how to use two ways to create urgency that are not only super effective, but will get you sales without coming across like those annoying (and downright immoral!) marketers you’ve had in your inbox in the past.

How To Get People To Buy Your Product Now- 2 Ways To Create Urgency

Episode Content

  • (01:57) There’s no messing around here. Let’s dive straight into the first way to create urgency!
  • (03:30) What's this got to do with the DFS Sofa store?
  • (4:12) How are you always training your email list?
  • (05:03) When this way works best.
  • (06:30) Technology is amazing but it can have its bumps in the road when it comes to using the first method. Luckily for you lovely lot, Kennedy managed to come up with a solution right on the spot!
  • (09:39) The second way to create urgency that you NEED to know about.
  • (11:50) Here’s an example of how we use this type of urgency.
  • (13:40) Learn how you can dig even further into this way.
  • (14:45) Why you need to be careful with this method.
  • (15:31) Find out what one of the biggest and most commonly asked questions we receive in The League relating to this strategy is.
  • (16:20) A subject line to make people uncomfortable? And the best bit?...It really does work!
  • (17:53) Are you struggling to think about how these urgency strategies are going to apply to you? We’ve got you covered. 

Episode Resources

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About the Podcast

The Email Marketing Show
Weekly tips to sell your online courses, win new coaching clients and pack out your membership with modern, psychology-driven email marketing. Featuring Rob and Kennedy.
Email marketing is not a numbers game.

Join us every week as we help course creators sell more courses, coaches win new coaching clients and membership site owners attract more members - all using psychology-driven email marketing.

Join the irreverent duo, hypnotist Rob Temple and psychological mind reader, Kennedy every Wednesday for actionable take-aways you'll use to make more sales with your email marketing.

A show with real take aways about email marketing, that's actually fun?!

Connect with us and join the discussions:

Twitter @robandkennedy
Facebook Group: https://www.facebook.com/groups/emailmarketingshow/
Show Notes and Blog: www.TheEmailMarketingShow.com

Businesses of all sizes know that despite all of the latest fads in social media marketing, chat bots and pixels, the one thing that consistently gets the highest return is email.

With email you own the data, you can segment and put the right message in front of every person and build deep, personal relationships.

But clicking 'send to all' is DEAD.

People get far too much irrelevant email. In this show Rob and Kennedy blow the cobwebs off antiquated email marketing and give it a ruddy good shake up.

Featuring the popular regular segments:


On alternate weeks the guys are joined by a guest who shares their own approaches to email marketing.