Episode 12

full
Published on:

15th Jan 2020

How To Get A 60% Email Open Rate – Above Average With Amy Perkins

One of the things that people focus on and talk about all the time, and rightly so, when it comes to email marketing is how they can increase their email open rate and get better results. There are lots of averages floating around, but let’s be real, we all just want to do better!

Imagine checking your email stats and finding that your emails are getting a whopping 60% open rate, it’s a marketer’s dream, right?

Well, our guest this week Amy Perkins knows exactly how that feels, and she’s here on The Email Marketing Show to share her tips on absolutely smashing your email open rates…

How To Get A 60% Email Open Rate

Episode Content

  • (3:27) What is the average email open rate?
  • (3:52) We ask Amy: Why do you think you’re getting such high open rates? How are you doing it?
  • (4:20) How do you encourage people to join your email list?
  • (5:27) People should join your list because they actually want to hear from you, not to grab your latest freebie.
  • (6:35) Once someone joins your list, what do you do to keep pushing that high open rate?
  • (8:32) How having a deep understanding of your audience and list and being authentic will massively bump your open rate.
  • (9:58) How to add a call to action to your emails while still delivering value and being authentic.
  • (12:21) Having the right mindset when sending sales emails and how your style of call to action can affect your open rates and engagement.
  • (14:46) Broadcasts vs. email campaigns: what’s the best combination for higher email open rates.
  • (16:10) Subject line of the week with Amy Perkins.

Episode Resources

Find out more about Amy at keystocourage.com

Listen to Amy’s podcast here.

Connect with Amy on LinkedIn and Instagram.

The Absolute Best Time To Send Emails – Podcast Episode

Writing The Perfect Welcome Email With Gavin Bell – Podcast Episode

The Email Marketing Strategy Every Business Should Steal – Blog Post

7.5 Types Of Email Call To Action You’ll Actually Use – Podcast Episode

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About the Podcast

The Email Marketing Show
Want more from your email marketing? Want a giggle while you learn it? Join Rob and Kennedy as they talk segmentation, campaigns and even the tech stuff.
What would happen if you asked a hypnotist and mind reader to talk about their obsession with email marketing?

Join us every Wednesday for a brand new episode of The Email Marketing Show featuring the irreverent wit of Rob and Kennedy, as they share insights into modernising email marketing and answer the question:

"You've got your list, now what??"

Businesses of all sizes know that despite all of the latest fads in social media marketing, chat bots and pixels, the one thing that consistently gets the highest return is email.

With email you own the data, you can segment and put the right message in front of every person and build deep, personal relationships.

But clicking 'send to all' is DEAD.

People get far too much irrelevant email. In this show Rob and Kennedy blow the cobwebs off antiquated email marketing and give it a ruddy good shake up.

Featuring the popular regular segments:

- SUBJECT LINE OF THE WEEK
- LISTENERS' QUESTIONS
- ON YOUR HIGH HORSE

On alternate weeks, the guys are joined by a guest who shares their own approaches to email marketing.