Episode 36

Published on:

1st Jul 2020

How To Clean Your Email List – List Hygiene With Steve Wagner

How clean is your email list?

No, we’re not talking about how often your clean your laptop screen! We mean, do you know how many people on your email list are potential threats to your email reputation?

And do you know how to identify them?

This episode we’re chatting to Steve Wagner of Webbula to find out the best and most effective ways of checking out your email hygiene and how to find any fraud and reputation threats on your list, then kick their butts!

Episode Content

  • (1:45) Funny fact with Steve Wagner
  • (3:00) Who is really behind that keyboard?
  • (4:10) Are you a quality subscriber or actually a threat?
  • (5:21) The first (and most important) step to catch out the bad guys.
  • (6:15) Is double opt-in enough?
  • (8:10) Some super simple steps and tools to give your list a good old scrub.
  • (10:12) How disengaged are you? Let’s find out! 
  • (12:00) The different levels of problem subscribers…
  • (17:03) Size really doesn’t matter!
  • (19:02) Subject line of the week with Steve Wagner

Episode Resources


Steve’s Twitter

The Email Marketing Strategy Every Business Should Steal – Blog Post

6 Techniques To Segment Your Email Subscribers – Podcast Episode

Writing The Perfect Welcome Email With Gavin Bell – Podcast Episode

How To Do Better Email Marketing In 2020 – Blog Post

INBOX 2020 Event – Buy your ticket

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Show artwork for The Email Marketing Show

About the Podcast

The Email Marketing Show
Weekly tips to sell your online courses, win new coaching clients and pack out your membership with modern, psychology-driven email marketing. Featuring Rob and Kennedy.
Email marketing is not a numbers game.

Join us every week as we help course creators sell more courses, coaches win new coaching clients and membership site owners attract more members - all using psychology-driven email marketing.

Join the irreverent duo, hypnotist Rob Temple and psychological mind reader, Kennedy every Wednesday for actionable take-aways you'll use to make more sales with your email marketing.

A show with real take aways about email marketing, that's actually fun?!

Connect with us and join the discussions:

Twitter @robandkennedy
Facebook Group: https://www.facebook.com/groups/emailmarketingshow/
Show Notes and Blog: www.TheEmailMarketingShow.com

Businesses of all sizes know that despite all of the latest fads in social media marketing, chat bots and pixels, the one thing that consistently gets the highest return is email.

With email you own the data, you can segment and put the right message in front of every person and build deep, personal relationships.

But clicking 'send to all' is DEAD.

People get far too much irrelevant email. In this show Rob and Kennedy blow the cobwebs off antiquated email marketing and give it a ruddy good shake up.

Featuring the popular regular segments:


On alternate weeks the guys are joined by a guest who shares their own approaches to email marketing.