Episode 45

full
Published on:

2nd Sep 2020

How To Build Your List by Speaking At Events Online and Offline

Events can be an amazing way of building your email list, but are you taking full advantage of them?

If you’re taking part in any sort of event from a virtual summit to someone else’s Facebook Live, to speaking on stage, you should be using these as opportunities to build your own audience.

But how can you do this successfully and more importantly, authentically? 

In today’s episode, we’re going to go through many of the effective ways you could be using these events to build those all-important email lists of yours.

How To Use Speaking To Build Your Email List

Episode Content


  • (01:59) Find out why this is absolutely one of our all-time favourite ways of getting new subscribers - and no, it’s not just because we love being the center of attention (well….that’s not the main reason.)
  • (03:07) Using events to build your list can be so powerful…but only if you make sure to not do the following annoying thing that we’ve seen so many people do. 
  • (04:38) A very basic but utterly crucial point that you need to remember if you’re serious about building your list at events.
  • (06:17) How do you make these people actually WANT to sign up to your list? People don’t like to give their emails away to just anyone these days.
  • (08:44) Who doesn’t love a shortcut? This one is a winner. 
  • (09:43) A super simple way of letting people access your information.
  • (12:08) Another great tip to keep things as simple as possible that Rob hilariously tried doing before it even existed. He’s well ahead of his time, this one!
  • (13:09) In our opinion, this is one of the very best usages of Facebook messenger that’s out there. 
  • (14:15) Kennedy goes old school but this one is still a very popular method.
  • (14:49) How to make very clever use of email auto responders.
  • (16:02) Make sure you always do this at EVERY. SINGLE. EVENT.
  • (17:20) What’s one of Kennedy’s favourite things to do at live in-person events?
  • (18:44) Kill two birds with one stone with this one. 
  • (19:35) Our final tip that audiences always love. And this one doesn’t have to be saved for in-person events only.  
  • (20:06) Our biggest take away of this episode.
  • (22:10) This week’s subject line of the week is a brilliant way of creating curiosity.


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About the Podcast

The Email Marketing Show
Weekly tips to sell your online courses, win new coaching clients and pack out your membership with modern, psychology-driven email marketing. Featuring Rob and Kennedy.
Email marketing is not a numbers game.

Join us every week as we help course creators sell more courses, coaches win new coaching clients and membership site owners attract more members - all using psychology-driven email marketing.

Join the irreverent duo, hypnotist Rob Temple and psychological mind reader, Kennedy every Wednesday for actionable take-aways you'll use to make more sales with your email marketing.

A show with real take aways about email marketing, that's actually fun?!

Connect with us and join the discussions:

Twitter @robandkennedy
Facebook Group: https://www.facebook.com/groups/emailmarketingshow/
Show Notes and Blog: www.TheEmailMarketingShow.com

Businesses of all sizes know that despite all of the latest fads in social media marketing, chat bots and pixels, the one thing that consistently gets the highest return is email.

With email you own the data, you can segment and put the right message in front of every person and build deep, personal relationships.

But clicking 'send to all' is DEAD.

People get far too much irrelevant email. In this show Rob and Kennedy blow the cobwebs off antiquated email marketing and give it a ruddy good shake up.

Featuring the popular regular segments:

- THE THEME TUNE THAT STICKS IN YOUR HEAD
- SUBJECT LINE OF THE WEEK
- LISTENERS' QUESTIONS

On alternate weeks the guys are joined by a guest who shares their own approaches to email marketing.