Episode 26

Published on:

22nd Apr 2020

How To Book Top Podcast Guests With Email – Outreach Done Right With James Carbary

Would you love to know the perfect email campaign to book the very best top podcast guests to appear on your podcast?

Even if you don’t have a podcast, it can sometimes be tough knowing how to do cold email outreach to an expert in your field.

There’s a careful balance you need to find between bombarding people with email after email and annoying them, and just not sending enough of the right emails to get on their radar. You need to work out how to send the best emails that will grab people’s attention enough to make them want to work with you.

Well, we’ve made it nice and easy for you in this episode where we’re chatting with James Carbary of Sweet Fish Media and finding out how he manages to book top guests for podcasts time and time again.

James shares the exact emails he sends, his strategy for finding the decision makers, and his best performing subject line.

Episode Content

  • (1:35) Funny fact with James Carbary.
  • (4:11) Why is it so damn hard to get good guests on your podcast?
  • (5:02) Stop chasing influencers!
  • (5:58) Use this trick to find the contact details of your future guests (no stalking allowed 😂).
  • (7:26) Feels a bit too pitchy? Try this.
  • (8:50 )The best kind of rejection.
  • (10:45) The exact email that James sends to book the best podcast guests.
  • (12:35) When should you just give up? And does no really mean no?
  • (16:50) A face will get you further than your name.
  • (20:10) Subject line of the week with James Carbary.

Episode Resources



James’s Twitter

James’s Instagram

The Email Marketing Strategy Every Business Should Steal – Blog Post

6 Techniques To Segment Your Email Subscribers – Podcast Episode

Writing The Perfect Welcome Email With Gavin Bell – Podcast Episode

How To Do Better Email Marketing In 2020 – Blog Post

INBOX 2020 Event – Buy your ticket

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About the Podcast

The Email Marketing Show
Psychology-based email marketing ideas to make more sales online. It's a strictly 'no b.s.' zone where we hang out, have a laugh and talk email stuff.
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink.

Sound good? Then join Rob & Kennedy for your weekly dose of fun, practical, yet brutally honest email marketing advice.

You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog post at EmailMarketingHeroes.com.

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