Episode 70

Published on:

24th Feb 2021

Get Your Emails Delivered (And Avoid The Spam Folder) With Adrian Savage

Having your emails end up in the dreaded spam folder is the main thing we ALL want to avoid, right?

After all, if they go into your subscribers spam, it’s likely they won’t get opened…and that sucks.

So, is there a sure-fire way in which we can avoid this happening, or do we just have to hope and pray for the best?

Adrian Savage, Founder and creator of Deliverability Dashboard and email deliverability wizard (it’s true) is here to tell us about all of the things we need to be doing, in order to stay clear of the spam folder as much as possible.

The Right Way To Run Viral Contests to Build Your Email List with Travis Ketchum

Episode Content

  • (02:09) Two lies and a truth – these are awesome!
  • (03:45) No one wants to end up in the bin. How do we avoid it?
  • (05:16) Like most things in life, it’s not always that straight-forward, but why?
  • (06:39) If someone tells you this one thing….run away from them.
  • (07:20) What has changed in the last few years with deliverability?
  • (08:24) The “good old days” of email marketing.
  • (09:13) What should we be doing to increase engagement?
  • (10:49) Adrian can double your open rate in 3 seconds.
  • (12:28) You really need to keep on top of this if you want your engagement to stay tip-top.
  • (13:00) Replies and forwards are nice…but how much do they really help?
  • (15:07) Do you email everyone in your list? If so, you need to listen to this. 
  • (16:52) Let’s get “techy” for a moment. This is going to help you almost immediately.
  • (18:17) The power of segmenting, but not in the way you may be doing it already.
  • (19:42) One of the things we do in our first email to help with engagement.
  • (20:19) The very best subject line Adrian has ever used. It’s insanely simple…and it works.

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About the Podcast

The Email Marketing Show
Weekly tips to sell your online courses, win new coaching clients and pack out your membership with modern, psychology-driven email marketing. Featuring Rob and Kennedy.
Email marketing is not a numbers game.

Join us every week as we help course creators sell more courses, coaches win new coaching clients and membership site owners attract more members - all using psychology-driven email marketing.

Join the irreverent duo, hypnotist Rob Temple and psychological mind reader, Kennedy every Wednesday for actionable take-aways you'll use to make more sales with your email marketing.

A show with real take aways about email marketing, that's actually fun?!

Connect with us and join the discussions:

Twitter @robandkennedy
Facebook Group: https://www.facebook.com/groups/emailmarketingshow/
Show Notes and Blog: www.TheEmailMarketingShow.com

Businesses of all sizes know that despite all of the latest fads in social media marketing, chat bots and pixels, the one thing that consistently gets the highest return is email.

With email you own the data, you can segment and put the right message in front of every person and build deep, personal relationships.

But clicking 'send to all' is DEAD.

People get far too much irrelevant email. In this show Rob and Kennedy blow the cobwebs off antiquated email marketing and give it a ruddy good shake up.

Featuring the popular regular segments:


On alternate weeks the guys are joined by a guest who shares their own approaches to email marketing.