Episode 76

Published on:

7th Apr 2021

Email Marketing for Small Businesses with Steffen Schebesta from Sendinblue

Is it possible for your small business to compete with huge companies in terms of email marketing?

Hell yeah it is.

In fact, you can have even more of an advantage over the big players.

And our latest guest Steffen Schebesta, CEO of sendinblue North America (which has seen a huge 50% growth year on year) is here to explain how.

Twitter for List Building with Madalyn Sklar

Episode Content

  • (02:44) Two lies and a truth. Kennedy aims for a record winning streak.
  • (04:16) So what advantages do we have as small businesses over the big players?
  • (05:40) There has been an interesting shift in the world….
  • (07:41) What techniques should we be tapping into?
  • (09:29) The power of using the tools already at your fingertips….
  • (11:15) How to create the best automations.
  • (12:38) Are there any automations Steffen thinks small businesses miss out on?
  • (14:19) What are the other tools you can use to create the best email marketing experience? 
  • (16:25) Integrating live chat? What’s all that about?!
  • (19:04) Its subject line of the week time – intentional mistakes? Who would do such a thing!

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Show artwork for The Email Marketing Show

About the Podcast

The Email Marketing Show
Weekly tips to sell your online courses, win new coaching clients and pack out your membership with modern, psychology-driven email marketing. Featuring Rob and Kennedy.
Email marketing is not a numbers game.

Join us every week as we help course creators sell more courses, coaches win new coaching clients and membership site owners attract more members - all using psychology-driven email marketing.

Join the irreverent duo, hypnotist Rob Temple and psychological mind reader, Kennedy every Wednesday for actionable take-aways you'll use to make more sales with your email marketing.

A show with real take aways about email marketing, that's actually fun?!

Connect with us and join the discussions:

Twitter @robandkennedy
Facebook Group: https://www.facebook.com/groups/emailmarketingshow/
Show Notes and Blog: www.TheEmailMarketingShow.com

Businesses of all sizes know that despite all of the latest fads in social media marketing, chat bots and pixels, the one thing that consistently gets the highest return is email.

With email you own the data, you can segment and put the right message in front of every person and build deep, personal relationships.

But clicking 'send to all' is DEAD.

People get far too much irrelevant email. In this show Rob and Kennedy blow the cobwebs off antiquated email marketing and give it a ruddy good shake up.

Featuring the popular regular segments:


On alternate weeks the guys are joined by a guest who shares their own approaches to email marketing.