Episode 13

Published on:

22nd Jan 2020

Email Marketing Design: How To Choose Between Graphics vs. Text Only

We talk a lot about email content but how much time do you spend thinking about your email marketing design?

It would be an easy assumption to make that the prettiest and most eye-catching design would get the most engagement but that’s not always the case.

What people find attractive and appealing when it comes to design can be very subjective, so it can be tricky deciding how your emails should look.

We could sit and argue over what colour your links should be, or if your email signature should show your face, but one of the biggest debates in email marketing is whether to go graphic-heavy or whether to stick to good old text-only emails.

Let’s hash it out…

Email Marketing Design

Episode Content

  • (3:02) The research and results behind graphic vs. text only emails
  • (4:10) How graphics in email can affect your deliverability
  • (5:35) Does email intent and call to action change how you should format your email design?
  • (6:30) Rob tells a terrible joke!
  • (7:31) How ‘text only’ should your text-only email be?
  • (9:32) Where should your brand logo fit?
  • (10:54) How you can mix graphics/text-only to spice up your content
  • (12:14) Fun alternatives to using brand graphics in your emails 
  • (17:52) How including graphics in an email can increase your open rates

Episode Resources






The Email Marketing Strategy Every Business Should Steal – Blog Post

6 Techniques To Segment Your Email Subscribers – Podcast Episode

Writing The Perfect Welcome Email With Gavin Bell – Podcast Episode

INBOX 2020 Event – Buy your ticket

Download The Email Marketers’ GamePlan

FREE Email Marketing Webinar

Check out our Youtube channel for a behind-the-scenes look at The Email Marketing Show

Follow us on Instagram for daily email marketing advice and ninja tips

Connect with us on Twitter for podcast updates and email marketing content

Show artwork for The Email Marketing Show

About the Podcast

The Email Marketing Show
Psychology-based email marketing ideas to make more sales online. It's a strictly 'no b.s.' zone where we hang out, have a laugh and talk email stuff.
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink.

Sound good? Then join Rob & Kennedy for your weekly dose of fun, practical, yet brutally honest email marketing advice.

You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog post at EmailMarketingHeroes.com.

=> Get your free DAILY email marketing lessons direct to your email inbox at emailmarketingheroes.com/daily

Connect with us and join the discussions:

Twitter @robandkennedy
Instagram @robandkennedy
Facebook Group: https://www.facebook.com/groups/emailmarketingshow/
Show Notes and Blog: www.EmailMarketingHeroes.com/?utm_source=podcast&utm_medium=player-description