Episode 53

full
Published on:

28th Oct 2020

Email Marketing Best Practices

By now, you know what you should be doing when it comes to email marketing, but are you doing it? 

There are a few key things you can do within your email marketing to make it as effective as possible and if you’re in need of a little refresher as to what they are, we’ve got you covered in today's episode.

Now, these are things that you should ALL be doing all of the time. 

However, we keep seeing this stuff being overlooked time and time again, so we wanted to use today to try and really drill in these best practices to help you ensure your email marketing is killing it and bringing in the best possible results. 

Just remember - information without implementation is well…pretty damn pointless. 

How Often Should You Email - Emailing More Often

Episode Content


  • (02:18) Why unsubscribing doesn’t have to mean the end of your relationship. 
  • (04:28) Why might your audience disengage all of a sudden? 
  • (05:37) The wonderful world of segmenting. We LOVE it.
  • (07:03) Because monitoring your engagement isn’t just about checking your open rates. 
  • (09:43) Making a smaller list? Why on EARTH would anyone do that?!
  • (10:44) This is something we always bang on about but we want to make sure this really hits home with you…so here we go again.
  • (12:44) Why making sure your audience remembers you, isn’t enough these days.
  • (13:50) Making best of friends with email platforms such as Gmail? What’s that all about and how can it help you?
  • (15:14) This next one is something you know you ALL should be doing, but we still see many people failing to do it. 
  • (17:25) Rob’s latest subject line of the week is a bit of a cheeky one! 


Episode Resources


Download The Email Marketers' GamePlan

FREE Email Marketing Webinar

JOIN The League Of Extraordinary Email Marketers

Connect with us on Twitter for podcast updates and email marketing content

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Show artwork for The Email Marketing Show

About the Podcast

The Email Marketing Show
Weekly tips to sell your online courses, win new coaching clients and pack out your membership with modern, psychology-driven email marketing. Featuring Rob and Kennedy.
Email marketing is not a numbers game.

Join us every week as we help course creators sell more courses, coaches win new coaching clients and membership site owners attract more members - all using psychology-driven email marketing.

Join the irreverent duo, hypnotist Rob Temple and psychological mind reader, Kennedy every Wednesday for actionable take-aways you'll use to make more sales with your email marketing.

A show with real take aways about email marketing, that's actually fun?!

Connect with us and join the discussions:

Twitter @robandkennedy
Facebook Group: https://www.facebook.com/groups/emailmarketingshow/
Show Notes and Blog: www.TheEmailMarketingShow.com

Businesses of all sizes know that despite all of the latest fads in social media marketing, chat bots and pixels, the one thing that consistently gets the highest return is email.

With email you own the data, you can segment and put the right message in front of every person and build deep, personal relationships.

But clicking 'send to all' is DEAD.

People get far too much irrelevant email. In this show Rob and Kennedy blow the cobwebs off antiquated email marketing and give it a ruddy good shake up.

Featuring the popular regular segments:

- THE THEME TUNE THAT STICKS IN YOUR HEAD
- SUBJECT LINE OF THE WEEK
- LISTENERS' QUESTIONS

On alternate weeks the guys are joined by a guest who shares their own approaches to email marketing.