Episode 53

full
Published on:

28th Oct 2020

Email Marketing Best Practices

By now, you know what you should be doing when it comes to email marketing, but are you doing it? 

There are a few key things you can do within your email marketing to make it as effective as possible and if you’re in need of a little refresher as to what they are, we’ve got you covered in today's episode.

Now, these are things that you should ALL be doing all of the time. 

However, we keep seeing this stuff being overlooked time and time again, so we wanted to use today to try and really drill in these best practices to help you ensure your email marketing is killing it and bringing in the best possible results. 

Just remember - information without implementation is well…pretty damn pointless. 

How Often Should You Email - Emailing More Often

Episode Content


  • (02:18) Why unsubscribing doesn’t have to mean the end of your relationship. 
  • (04:28) Why might your audience disengage all of a sudden? 
  • (05:37) The wonderful world of segmenting. We LOVE it.
  • (07:03) Because monitoring your engagement isn’t just about checking your open rates. 
  • (09:43) Making a smaller list? Why on EARTH would anyone do that?!
  • (10:44) This is something we always bang on about but we want to make sure this really hits home with you…so here we go again.
  • (12:44) Why making sure your audience remembers you, isn’t enough these days.
  • (13:50) Making best of friends with email platforms such as Gmail? What’s that all about and how can it help you?
  • (15:14) This next one is something you know you ALL should be doing, but we still see many people failing to do it. 
  • (17:25) Rob’s latest subject line of the week is a bit of a cheeky one! 


Episode Resources


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About the Podcast

The Email Marketing Show
Weekly tips to sell your online courses, win new coaching clients and pack out your membership with modern, psychology-driven email marketing. Featuring Rob and Kennedy.
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink.

Sound good? Then join Rob & Kennedy for your weekly dose of fun, practical, yet brutally honest email marketing advice.

You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog post at EmailMarketingHeroes.com.

=> Get your free DAILY email marketing lessons direct to your email inbox at emailmarketingheroes.com/daily

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Show Notes and Blog: www.EmailMarketingHeroes.com/?utm_source=podcast&utm_medium=player-description