Episode 55

full
Published on:

11th Nov 2020

Email Marketing Automation - 6 Automations You Should Have In Your Business

Sending your standard weekly or daily email is fine…

BUT it’s certainly not the best or easiest way to get sales more sales in your business. 

That’s what email marketing automation is for. 

With automations, you are really allowing your new audience members to get to know you, and in a world where we are bombarded with ads and sales pitches on a daily basis, it’s more important now than ever that we allow our audience to see the real people behind our business. 

Trouble is, there are a billion automations you could have in your email marketing, but the thought of that makes many people feel so overwhelmed that they end up with none at all. 

Can you relate? 

If so, what if we could help you cut through all of the noise and share with you just SIX automations that could make a huge difference to your business? 

Best bit, you only have to create these once and then you just let them work their magic…

6 Automations You Should Have In Your Business

Episode Content

  • (02:20) Sure, email marketing can be very overwhelming… but it doesn’t have to be. 
  • (03:43) Even when you’re feeling like sh**, you can make a good impression. 
  • (05:23) What is the minimum viable system you need for your email marketing?
  • (06:20) The first automation you need….and a LOT of people drop the ball on this. 
  • (08:54) This automation doesn’t just work for free stuff either.
  • (09:32) The important of the second sequence should never be underestimated. 
  • (12:51) We are showing our age with this next one! 
  • (15:42) This next campaign has another music theme to it, but it just works so well so we’re gonna stick with it.  
  • (17:30) The 5thautomation has a bit of a stalker-vibe….but in a non-creepy way (we promise!).
  • (20:18) But what happens when people stop replying to or clicking on your emails? 
  • (22:55) “Help! I don’t have any of this set up yet” - is your email marketing doomed?
  • (24:21) This awesome performing subject line is a trick question…


Episode Resources


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Show artwork for The Email Marketing Show

About the Podcast

The Email Marketing Show
Weekly tips to sell your online courses, win new coaching clients and pack out your membership with modern, psychology-driven email marketing. Featuring Rob and Kennedy.
Email marketing is not a numbers game.

Join us every week as we help course creators sell more courses, coaches win new coaching clients and membership site owners attract more members - all using psychology-driven email marketing.

Join the irreverent duo, hypnotist Rob Temple and psychological mind reader, Kennedy every Wednesday for actionable take-aways you'll use to make more sales with your email marketing.

A show with real take aways about email marketing, that's actually fun?!

Connect with us and join the discussions:

Twitter @robandkennedy
Facebook Group: https://www.facebook.com/groups/emailmarketingshow/
Show Notes and Blog: www.TheEmailMarketingShow.com

Businesses of all sizes know that despite all of the latest fads in social media marketing, chat bots and pixels, the one thing that consistently gets the highest return is email.

With email you own the data, you can segment and put the right message in front of every person and build deep, personal relationships.

But clicking 'send to all' is DEAD.

People get far too much irrelevant email. In this show Rob and Kennedy blow the cobwebs off antiquated email marketing and give it a ruddy good shake up.

Featuring the popular regular segments:

- THE THEME TUNE THAT STICKS IN YOUR HEAD
- SUBJECT LINE OF THE WEEK
- LISTENERS' QUESTIONS

On alternate weeks the guys are joined by a guest who shares their own approaches to email marketing.