Episode 2

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Published on:

6th Nov 2019

Email Content That Hits A Nerve - Journalism Hacks From Janet Murray

I know what you're thinking, adding strong storytelling to your email content is easier said than done. That's why we've pinned down Janet Murray…

Janet has a great background in journalism, being a journalist for the best part of 20 years and writing for The Guardian and most other national newspapers.

One of the big parts of being a journalist is writing in such a way that you can grab attention and stir some sort of emotional response in the reader, which is a serious skill! It’s also a serious skill that you can add to your email marketing strategy.

Show artwork for The Email Marketing Show

About the Podcast

The Email Marketing Show
Want more from your email marketing? Want a giggle while you learn it? Join Rob and Kennedy as they talk segmentation, campaigns and even the tech stuff.
What would happen if you asked a hypnotist and mind reader to talk about their obsession with email marketing?

Join us every Wednesday for a brand new episode of The Email Marketing Show featuring the irreverent wit of Rob and Kennedy, as they share insights into modernising email marketing and answer the question:

"You've got your list, now what??"

Businesses of all sizes know that despite all of the latest fads in social media marketing, chat bots and pixels, the one thing that consistently gets the highest return is email.

With email you own the data, you can segment and put the right message in front of every person and build deep, personal relationships.

But clicking 'send to all' is DEAD.

People get far too much irrelevant email. In this show Rob and Kennedy blow the cobwebs off antiquated email marketing and give it a ruddy good shake up.

Featuring the popular regular segments:

- SUBJECT LINE OF THE WEEK
- LISTENERS' QUESTIONS
- ON YOUR HIGH HORSE

On alternate weeks, the guys are joined by a guest who shares their own approaches to email marketing.