Episode 44

full
Published on:

26th Aug 2020

Email AMP and the future of email marketing with Aweber CEO Tom Kulzer

The future of email marketing is here ladies and gentlemen, and it's called email AMP.

And we wanted to get someone very special on the show to tell you all about it.

Aweber were one of the very first email marketing automation platforms in the world, and they send billions of emails every single month. 

Today, we’re ridiculously excited to be joined by none other than Aweber’s CEO Tom Kulzer who is here to tell us about something that is going to completely revolutionise how we use and view email marketing.

Are you ready? Hold on to your keyboards because you're in for a treat....

Email AMP and the future of email marketing with Aweber CEO Tom Kulzer


Episode Content


  • (02:22) First off, it’s two lies and a truth and here’s a question for you: how many uses does Santa's belly have?
  • (04:40) Find out why Aweber CEO Tom Kulzer is actually the original email marketing hero, not us….Yes, we know it might come as a bit of a shock!
  • (05:34) Tom gives us the low down on where he thinks the world is at with email marketing. Is it going away anytime soon?
  • (07:14) What is AMP for email and how is it going to revolutionize email marketing?
  • (10:02) How is email AMP going to reach us?
  • (11:32) Tom gives examples of just some of the awesome things you can do with email AMP.
  • (12:35) That all sounds great…. but what about email file size?
  • (13:20) Let’s talk engagement rates. Will they increase or decrease? 
  • (14:32) User friendliness. Yay or nay?
  • (16:20) Tracking the level of engagement is massively important but we want to know how will this differ to “normal” emails. 
  • (17:50) Find out why this is really opening up (excuse me, Aladdin) “a whole new world”
  • (20:31) And the most ironic subject line of the week this show have ever seen goes to…..


Episode Resources


Download The Email Marketers' GamePlan

FREE Email Marketing Webinar

JOIN The League Of Extraordinary Email Marketers

Connect with us on Twitter for podcast updates and email marketing content

Subscribe and Review The Email Marketing Show Podcast

Thanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.

Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

Show artwork for The Email Marketing Show

About the Podcast

The Email Marketing Show
Weekly tips to sell your online courses, win new coaching clients and pack out your membership with modern, psychology-driven email marketing. Featuring Rob and Kennedy.
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink.

Sound good? Then join Rob & Kennedy for your weekly dose of fun, practical, yet brutally honest email marketing advice.

You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog post at EmailMarketingHeroes.com.

=> Get your free DAILY email marketing lessons direct to your email inbox at emailmarketingheroes.com/daily

Connect with us and join the discussions:

Twitter @robandkennedy
Instagram @robandkennedy
Facebook Group: https://www.facebook.com/groups/emailmarketingshow/
Show Notes and Blog: www.EmailMarketingHeroes.com/?utm_source=podcast&utm_medium=player-description