Episode 44

full
Published on:

26th Aug 2020

Email AMP and the future of email marketing with Aweber CEO Tom Kulzer

The future of email marketing is here ladies and gentlemen, and it's called email AMP.

And we wanted to get someone very special on the show to tell you all about it.

Aweber were one of the very first email marketing automation platforms in the world, and they send billions of emails every single month. 

Today, we’re ridiculously excited to be joined by none other than Aweber’s CEO Tom Kulzer who is here to tell us about something that is going to completely revolutionise how we use and view email marketing.

Are you ready? Hold on to your keyboards because you're in for a treat....

Email AMP and the future of email marketing with Aweber CEO Tom Kulzer


Episode Content


  • (02:22) First off, it’s two lies and a truth and here’s a question for you: how many uses does Santa's belly have?
  • (04:40) Find out why Aweber CEO Tom Kulzer is actually the original email marketing hero, not us….Yes, we know it might come as a bit of a shock!
  • (05:34) Tom gives us the low down on where he thinks the world is at with email marketing. Is it going away anytime soon?
  • (07:14) What is AMP for email and how is it going to revolutionize email marketing?
  • (10:02) How is email AMP going to reach us?
  • (11:32) Tom gives examples of just some of the awesome things you can do with email AMP.
  • (12:35) That all sounds great…. but what about email file size?
  • (13:20) Let’s talk engagement rates. Will they increase or decrease? 
  • (14:32) User friendliness. Yay or nay?
  • (16:20) Tracking the level of engagement is massively important but we want to know how will this differ to “normal” emails. 
  • (17:50) Find out why this is really opening up (excuse me, Aladdin) “a whole new world”
  • (20:31) And the most ironic subject line of the week this show have ever seen goes to…..


Episode Resources


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About the Podcast

The Email Marketing Show
Weekly tips to sell your online courses, win new coaching clients and pack out your membership with modern, psychology-driven email marketing. Featuring Rob and Kennedy.
Email marketing is not a numbers game.

Join us every week as we help course creators sell more courses, coaches win new coaching clients and membership site owners attract more members - all using psychology-driven email marketing.

Join the irreverent duo, hypnotist Rob Temple and psychological mind reader, Kennedy every Wednesday for actionable take-aways you'll use to make more sales with your email marketing.

A show with real take aways about email marketing, that's actually fun?!

Connect with us and join the discussions:

Twitter @robandkennedy
Facebook Group: https://www.facebook.com/groups/emailmarketingshow/
Show Notes and Blog: www.TheEmailMarketingShow.com

Businesses of all sizes know that despite all of the latest fads in social media marketing, chat bots and pixels, the one thing that consistently gets the highest return is email.

With email you own the data, you can segment and put the right message in front of every person and build deep, personal relationships.

But clicking 'send to all' is DEAD.

People get far too much irrelevant email. In this show Rob and Kennedy blow the cobwebs off antiquated email marketing and give it a ruddy good shake up.

Featuring the popular regular segments:

- THE THEME TUNE THAT STICKS IN YOUR HEAD
- SUBJECT LINE OF THE WEEK
- LISTENERS' QUESTIONS

On alternate weeks the guys are joined by a guest who shares their own approaches to email marketing.