Episode 50

Published on:

7th Oct 2020

Customer Archetypes To Inject Personality Into Your Marketing - Nate Wright

What are customer archetypes and how can we use them to deeply connect and motivate our email subscribers?

I wonder if you might be wearing the wrong hat in your campaigns?

Most emails you’ll receive are from people playing a certain archetype (you’ll know the one we mean in a few minutes), but we want to discuss why this isn’t always the best approach.

In fact, you could actually be pissing a lot of people off….which we’re guessing probably isn’t what you’re aiming to do?  

In this episode, we’re super excited to be joined by the Nate Wright of Inbox Attack. 

Having written more than 10k campaigns as well as being the highest rated company for email marketing on the whole of Upwork, Nate knows a thing or two about email marketing and the different kinds of archetypes you could be adopting to ensure your campaigns hit all of the right spots.

Cue many awesome movie references that are going to have you feeling all nostalgic….

Nate Wright

Episode Content

  • (02:26) We put Kennedy’s mind reading skills to the test again with two lies and a truth. He's definitely got to be due to get one wrong soon.....hasn't he?
  • (04:30) Many email marketers tend to stick to a certain archetype, but it doesn’t always mean it’s the best one. Nate knows this it's why he’s had so much success. Let’s dig deeper...
  • (06:31) The main archetype email marketers use can actually really rub people up the wrong way. Could you be guilty of this?  
  • (08:18) What happened when we tested the same campaign under two different angles?  
  • (9:07) How do you know where your audience are at in their journey?
  • (12:00) The alternative to the usual archetype.
  • (15:05) See how a certain scene in the movie ‘Never Ending Story’ relates to this next super interesting archetype.
  • (17:02) Should you pick one archetype and stick to it across all of your campaigns? 
  • (18:43) Are you amazing at everything?  We call Bulls***!
  • (21:41) Blending of the archetypes…so how does that work?  
  • (24:10) It’s subject line of the week time - Everyone hates a namedropper….or do they? 

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About the Podcast

The Email Marketing Show
Weekly tips to sell your online courses, win new coaching clients and pack out your membership with modern, psychology-driven email marketing. Featuring Rob and Kennedy.
Email marketing is not a numbers game.

Join us every week as we help course creators sell more courses, coaches win new coaching clients and membership site owners attract more members - all using psychology-driven email marketing.

Join the irreverent duo, hypnotist Rob Temple and psychological mind reader, Kennedy every Wednesday for actionable take-aways you'll use to make more sales with your email marketing.

A show with real take aways about email marketing, that's actually fun?!

Connect with us and join the discussions:

Twitter @robandkennedy
Facebook Group: https://www.facebook.com/groups/emailmarketingshow/
Show Notes and Blog: www.TheEmailMarketingShow.com

Businesses of all sizes know that despite all of the latest fads in social media marketing, chat bots and pixels, the one thing that consistently gets the highest return is email.

With email you own the data, you can segment and put the right message in front of every person and build deep, personal relationships.

But clicking 'send to all' is DEAD.

People get far too much irrelevant email. In this show Rob and Kennedy blow the cobwebs off antiquated email marketing and give it a ruddy good shake up.

Featuring the popular regular segments:


On alternate weeks the guys are joined by a guest who shares their own approaches to email marketing.