Episode 25

full
Published on:

11th Apr 2020

BONUS EPISODE: Write Addictive Email Newsletters – Recorded Live at #2020 Sorted

Sending email newsletters doesn’t have to be a chore, in fact, we’ve found a way to write email copy that will have your subscribers truly addicted to your emails!

If you’ve got a list (little or large) then you’ve got an opportunity to increase engagement, build trust, get clicks, and make sales with every single email you send.

We were asked by marketing queen Janet Murray to speak about this exact topic at her live #2020 Sorted event in Nottingham, and now we get to share the recording of that in this episode.

So, if you want your subscribers begging you for your next email newsletter instalment then listen to our practical tips and strategies and start implementing them right now.

Episode Content


  • (5:21) The secret to fitting email into your marketing strategy.
  • (6:07) The number one method for growing your email list.
  • (7:12) You should never send another email without this one thing!
  • (12:01) Crank up these two elements to get more opens and clicks in your newsletters.
  • (13:41) Personality, personality, personality!
  • (20:30) Seven ways to get people addicted to opening your emails.
  • (25:37) You sell in your emails how often?!
  • (27:04) The one thing you should always do in your emails.
  • (27:47) Your customers are your most important asset, that’s why you should always…
  • (28:17) How to turn your email storytelling into a pitch without p*ssing people off.

Episode Resources

7.5 Types Of Email Call To Action You’ll Actually Use – Blog Post

The Email Marketing Strategy Every Business Should Steal – Blog Post

6 Techniques To Segment Your Email Subscribers – Podcast Episode

Writing The Perfect Welcome Email With Gavin Bell – Podcast Episode

INBOX 2020 Event – Buy your ticket

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Show artwork for The Email Marketing Show

About the Podcast

The Email Marketing Show
Weekly tips to sell your online courses, win new coaching clients and pack out your membership with modern, psychology-driven email marketing. Featuring Rob and Kennedy.
Email marketing is not a numbers game.

Join us every week as we help course creators sell more courses, coaches win new coaching clients and membership site owners attract more members - all using psychology-driven email marketing.

Join the irreverent duo, hypnotist Rob Temple and psychological mind reader, Kennedy every Wednesday for actionable take-aways you'll use to make more sales with your email marketing.

A show with real take aways about email marketing, that's actually fun?!

Connect with us and join the discussions:

Twitter @robandkennedy
Facebook Group: https://www.facebook.com/groups/emailmarketingshow/
Show Notes and Blog: www.TheEmailMarketingShow.com

Businesses of all sizes know that despite all of the latest fads in social media marketing, chat bots and pixels, the one thing that consistently gets the highest return is email.

With email you own the data, you can segment and put the right message in front of every person and build deep, personal relationships.

But clicking 'send to all' is DEAD.

People get far too much irrelevant email. In this show Rob and Kennedy blow the cobwebs off antiquated email marketing and give it a ruddy good shake up.

Featuring the popular regular segments:

- THE THEME TUNE THAT STICKS IN YOUR HEAD
- SUBJECT LINE OF THE WEEK
- LISTENERS' QUESTIONS

On alternate weeks the guys are joined by a guest who shares their own approaches to email marketing.