Episode 60

Published on:

16th Dec 2020

Apryl Beverly's 'I Want All The Sales Campaign'

Known as the ‘Million-dollar Word Stylist’, Apryl Beverly is QUEEN when it comes to sales and marketing content.

A twice Amazon best seller and having helped generate over $22 million for her clients, Apryl knows exactly how to hit the sweet spot when it comes to selling through email marketing and that’s exactly what she is going to be sharing with us today…her incredible (and incredibly effective!) “I want all of the sales” campaign.

So, if you’re looking for a quick cash injection in your business at any time of the year and you want to nail it through your email campaigns, you do not want to miss this episode…

Apryl Beverly

Episode Content

  • (02:45) Kennedy has really set the bar with this week’s two lies and a truth. Rob is totally stumped!
  • (05:27) So what exactly is the “I want all of the sales campaign” and how could it be perfect for you?
  • (06:40) When is the best time to use this campaign?
  • (08:29) The general set up. This is quite different to our own campaign….but we like it.
  • (09:45) What should you be looking to achieve with the very first email?
  • (11:19) It’s email number two or as Apryl likes to call it… ‘Club Day’
  • (13:26) It’s email three and you can do one of three things…
  • (16:17) Email number four is straight up no fluff, and this approach is sometimes exactly what is needed to get results. 
  • (17:29) The last two nudge emails can have people pouring in if you do these correctly. 
  • (19:07) What is the angle of the magical last email? 
  • (19:53) Countdown timers – yay or nay? Apryl gives her view.
  • (21:04) The most effective subject line for Apryl. 

Episode Resources

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About the Podcast

The Email Marketing Show
Weekly tips to sell your online courses, win new coaching clients and pack out your membership with modern, psychology-driven email marketing. Featuring Rob and Kennedy.
Email marketing is not a numbers game.

Join us every week as we help course creators sell more courses, coaches win new coaching clients and membership site owners attract more members - all using psychology-driven email marketing.

Join the irreverent duo, hypnotist Rob Temple and psychological mind reader, Kennedy every Wednesday for actionable take-aways you'll use to make more sales with your email marketing.

A show with real take aways about email marketing, that's actually fun?!

Connect with us and join the discussions:

Twitter @robandkennedy
Facebook Group: https://www.facebook.com/groups/emailmarketingshow/
Show Notes and Blog: www.TheEmailMarketingShow.com

Businesses of all sizes know that despite all of the latest fads in social media marketing, chat bots and pixels, the one thing that consistently gets the highest return is email.

With email you own the data, you can segment and put the right message in front of every person and build deep, personal relationships.

But clicking 'send to all' is DEAD.

People get far too much irrelevant email. In this show Rob and Kennedy blow the cobwebs off antiquated email marketing and give it a ruddy good shake up.

Featuring the popular regular segments:


On alternate weeks the guys are joined by a guest who shares their own approaches to email marketing.