Episode 3

full
Published on:

13th Nov 2019

7.5 Types Of Email Call To Action You’ll Actually Use

One of the really tricky parts of creating email content is how to effectively use the same call to action over and over again without it becoming bland.

When you put an email together one of the most important things to do is make sure you have a single purpose, the one thing that you want people to do. We’ve moved on from the days where you can just send out a good looking email and get results, you’ve got to have an intention if you want to have a return on investment for building and hosting your email list.

Good job we've put together a list of ways to format your call to action (plus a nifty freebie)…

Show artwork for The Email Marketing Show

About the Podcast

The Email Marketing Show
Want more from your email marketing? Want a giggle while you learn it? Join Rob and Kennedy as they talk segmentation, campaigns and even the tech stuff.
What would happen if you asked a hypnotist and mind reader to talk about their obsession with email marketing?

Join us every Wednesday for a brand new episode of The Email Marketing Show featuring the irreverent wit of Rob and Kennedy, as they share insights into modernising email marketing and answer the question:

"You've got your list, now what??"

Businesses of all sizes know that despite all of the latest fads in social media marketing, chat bots and pixels, the one thing that consistently gets the highest return is email.

With email you own the data, you can segment and put the right message in front of every person and build deep, personal relationships.

But clicking 'send to all' is DEAD.

People get far too much irrelevant email. In this show Rob and Kennedy blow the cobwebs off antiquated email marketing and give it a ruddy good shake up.

Featuring the popular regular segments:

- SUBJECT LINE OF THE WEEK
- LISTENERS' QUESTIONS
- ON YOUR HIGH HORSE

On alternate weeks, the guys are joined by a guest who shares their own approaches to email marketing.