Episode 47

full
Published on:

16th Sep 2020

7 Ways To Give Subscriber Value In Your Marketing Emails (So People Love Receiving Them)

Marketing emails can actually contain value that your subscribers enjoy. What what kinds of things do we mean by 'value'?

These seven different 'types' we use are a great source of inspiration when you're sitting down to write a new email to your subscribers.

Like most of the world, you’re probably bombarded with emails every single day.

But out of all the crap you receive, are there any emails that you actually look forward to getting? 

Chances are, you can probably only think of one or two people that really stand out in your inbox.

But what makes them so special?

Even better, how can YOU be that person who stands out in your subscribers’ inboxes. 

In this episode, we’re going to give you 7 easy ways to deliver massive value in your emails, which people will actually love and look forward to receiving. 

7 Ways To Deliver Value In Your Marketing Emails (So People Love Receiving Them)

Episode Content


  • (01:59) Why do people join your list in the first place? 
  • (05:15) So many people do this way of marketing, but it just DOES NOT work.
  • (06:14) What would happen if you took out your call to actions?
  • (07:20) When it’s ok NOT to add value in your marketing emails.
  • (09:02) Listen up, because Kennedy gives you one of our absolute core mantras.
  • (10:41) What we are not going to be suggesting you do.
  • (11:15) The first type of value you can give - it’s a really obvious one but it’s incredibly effective.
  • (12:42) Once upon a time, the second type of value came galloping along.
  • (13:52) The third type is related to the first, only a little stealthier.
  • (14:59 This one will really increase your status.
  • (17:56) In times of doom and gloom, can you be the light?
  • (18:26) How to make your audience feel like they’re not alone.
  • (19:35) OK, so we admit - we rely on this one a bit too much. 
  • (20:56) Find out why we just had to give you this bonus tip!
  • (22.42) When Kennedy received this subject line of the week from Rob, he was a tad nervous, to say the least.


Episode Resources


Download The Email Marketers' GamePlan

FREE Email Marketing Webinar

JOIN The League Of Extraordinary Email Marketers

Connect with us on Twitter for podcast updates and email marketing content

Subscribe and Review The Email Marketing Show Podcast

Thanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.

Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

Show artwork for The Email Marketing Show

About the Podcast

The Email Marketing Show
Weekly tips to sell your online courses, win new coaching clients and pack out your membership with modern, psychology-driven email marketing. Featuring Rob and Kennedy.
Email marketing is not a numbers game.

Join us every week as we help course creators sell more courses, coaches win new coaching clients and membership site owners attract more members - all using psychology-driven email marketing.

Join the irreverent duo, hypnotist Rob Temple and psychological mind reader, Kennedy every Wednesday for actionable take-aways you'll use to make more sales with your email marketing.

A show with real take aways about email marketing, that's actually fun?!

Connect with us and join the discussions:

Twitter @robandkennedy
Facebook Group: https://www.facebook.com/groups/emailmarketingshow/
Show Notes and Blog: www.TheEmailMarketingShow.com

Businesses of all sizes know that despite all of the latest fads in social media marketing, chat bots and pixels, the one thing that consistently gets the highest return is email.

With email you own the data, you can segment and put the right message in front of every person and build deep, personal relationships.

But clicking 'send to all' is DEAD.

People get far too much irrelevant email. In this show Rob and Kennedy blow the cobwebs off antiquated email marketing and give it a ruddy good shake up.

Featuring the popular regular segments:

- THE THEME TUNE THAT STICKS IN YOUR HEAD
- SUBJECT LINE OF THE WEEK
- LISTENERS' QUESTIONS

On alternate weeks the guys are joined by a guest who shares their own approaches to email marketing.