Episode 67

Published on:

3rd Feb 2021

6 Lessons We Learned From Launching And Growing Our Membership Site

Memberships sites are HUGE right now and new ones continue to pop up every day.

Some aren’t great…and some are insanely successful raking in millions.

Last year, we created our very own first ever membership site called The League, aimed at people people who want to maximise their sales using email marketing.

We’ve built up a great community of members and we’ve loved watching it grow over the last year.

However, it certainly hasn’t all been plain sailing and there were definitely some lessons learnt along the way which would cause us to do some things differently, if we were ever to create another membership site.

So, if you’re thinking about starting your own membership site, we want to share with you six of the major lessons we’ve learnt while creating and growing The League.

6 Lessons We Learned From Launching and Growing Our Membership Site

Episode Content

  • (02:32) We launched our own membership site last year...and have learnt a LOT.
  • (03:11) One of the biggest challenges we all have in our own businesses.
  • (04:47) How we started our site…it probably wasn’t how you’d imagine, but it worked a treat.
  • (05:13) And this right here is one of the biggest reasons why we love email so much.
  • (06:27) Don’t make the same mistake so many other membership site creators make.
  • (08:06) This tip is so simple to execute, and you new members will love you for it.
  • (10:15) Because sometimes, less is more.
  • (11:16) We were guilty of this third lesson and know plenty others who have done this too. 
  • (13:34) This next lesson will help you sell to non-members without having to reinvent the wheel each week. 
  • (15:04) Ever heard the phrase “don’t tar everyone with the same brush”?
  • (16:42) Emailing on Christmas day? Say whaaaaat?!
  • (18:47) Let’s do a quick recap for those of you with terrible memories.
  • (19:36) Want to discuss this further? Here’s how to do it!
  • (20:08) This subject line of the week is from one of our very own member’s and it’s purrrfect.

Episode Resources

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About the Podcast

The Email Marketing Show
Weekly tips to sell your online courses, win new coaching clients and pack out your membership with modern, psychology-driven email marketing. Featuring Rob and Kennedy.
Email marketing is not a numbers game.

Join us every week as we help course creators sell more courses, coaches win new coaching clients and membership site owners attract more members - all using psychology-driven email marketing.

Join the irreverent duo, hypnotist Rob Temple and psychological mind reader, Kennedy every Wednesday for actionable take-aways you'll use to make more sales with your email marketing.

A show with real take aways about email marketing, that's actually fun?!

Connect with us and join the discussions:

Twitter @robandkennedy
Facebook Group: https://www.facebook.com/groups/emailmarketingshow/
Show Notes and Blog: www.TheEmailMarketingShow.com

Businesses of all sizes know that despite all of the latest fads in social media marketing, chat bots and pixels, the one thing that consistently gets the highest return is email.

With email you own the data, you can segment and put the right message in front of every person and build deep, personal relationships.

But clicking 'send to all' is DEAD.

People get far too much irrelevant email. In this show Rob and Kennedy blow the cobwebs off antiquated email marketing and give it a ruddy good shake up.

Featuring the popular regular segments:


On alternate weeks the guys are joined by a guest who shares their own approaches to email marketing.