Episode 64

full
Published on:

13th Jan 2021

5 Types of Content That Creates Buyers and 'Assignment Selling' with Marcus Sheridan from They Ask You Answer

You know you should be emailing more often, but how the hell are you supposed to come up with all of the content?

More importantly, how can you make sure each and every one of your emails is getting your audience closer to buying from you?

Author of the incredible game-changing content marketing book ‘They Ask You Answer’, Marcus Sherridan is here to absolutely revolutionize the way you think about your emails by going through the 5 subjects that in his words, “move the needle in every single industry”.  

He also discusses the incredibly effective approach, ‘assignment selling’ and how you can use this to quicken your sales process and massively increase your close rate…..because who doesn’t want that?

5 Types of Content That Creates Buyers and 'Assignment Selling' with Marcus Sheridan from They Ask You Answer

Episode Content


  • (02:13) It’s two lies and a truth and Rob’s turn again - will he ever catch up with Kennedy?
  • (04:38) So, how do you come up with things to say in your emails?
  • (05:50) The main reason why the 5 subjects work so well in every industry.
  • (06:15) Subject number 1 - most companies don’t know how to talk about this in the right way.  
  • (07:36) Subject number 2 is something we don’t usually search for until we’re serious about buying it... which is why it’s perfect.
  • (08:25) Subject number 3 - have you done your due diligence?
  • (09:22) Subject number 4 is something we are all obsessed with. Yes, even you!
  • (09:59) Subject number 5 and it’s "simply the best."
  • (10:47) OK, but where and when should you use these 5 subjects within your emails? 
  • (11:23) The hostage situation and honest reviews about yourself. It’ll make sense, we promise.
  • (15:14) Very few business do this, which is exactly why you should.
  • (15:54) Assignment selling and what Marcus does differently.
  • (17:48) How to stop wasting your valuable time by using assignment selling.
  • (20:31) What sort of questions should you be asking?
  • (21:53) How you can incorporate assignment selling in your emails….because that’s probably why you’re listening to this, right?
  • (22:55) Being more demanding and closing more sales? We’re in.
  • (24:49) Have you ever been ghosted before? This subject line leads to an answer in 90% of the time on the very same day.

Episode Resources

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About the Podcast

The Email Marketing Show
Weekly tips to sell your online courses, win new coaching clients and pack out your membership with modern, psychology-driven email marketing. Featuring Rob and Kennedy.
Email marketing is not a numbers game.

Join us every week as we help course creators sell more courses, coaches win new coaching clients and membership site owners attract more members - all using psychology-driven email marketing.

Join the irreverent duo, hypnotist Rob Temple and psychological mind reader, Kennedy every Wednesday for actionable take-aways you'll use to make more sales with your email marketing.

A show with real take aways about email marketing, that's actually fun?!

Connect with us and join the discussions:

Twitter @robandkennedy
Facebook Group: https://www.facebook.com/groups/emailmarketingshow/
Show Notes and Blog: www.TheEmailMarketingShow.com

Businesses of all sizes know that despite all of the latest fads in social media marketing, chat bots and pixels, the one thing that consistently gets the highest return is email.

With email you own the data, you can segment and put the right message in front of every person and build deep, personal relationships.

But clicking 'send to all' is DEAD.

People get far too much irrelevant email. In this show Rob and Kennedy blow the cobwebs off antiquated email marketing and give it a ruddy good shake up.

Featuring the popular regular segments:

- THE THEME TUNE THAT STICKS IN YOUR HEAD
- SUBJECT LINE OF THE WEEK
- LISTENERS' QUESTIONS

On alternate weeks the guys are joined by a guest who shares their own approaches to email marketing.