Episode 41

full
Published on:

5th Aug 2020

3 Commandments Of Email Marketing

Because there's nothing more self-aggrandising than calling them Commandments...

Over the years, we’ve found LOTS of things that you should (or shouldn’t) do that can make a significant difference to how your email marketing performs.  Today we thought we'd share three of them with you.

Want to know what they are? 

Lucky for you, it’s what this episode is all about. 

3 Commandments Of Email Marketing


Episode Content


  • (02:20) The First Commandment is so unbelievably simple, yet many people don’t do this, causing Kennedy to regularly fly into a fit of white-haired rage.
  • (06:14) We’ve only recently started to use The Second Commandment across all of our emails ourselves but we love it so much, we want everyone to start using this (if you aren’t already).
  • (06:52) Are you holding your audience hostage? We'll explain.
  • (09:29) Why you should stop asking yourself this question and start asking yourself these instead, with The Third Commandment.
  • (12:14) Let’s get more specific with the last Commandment.
  • (14:39) How fast can NASA get people to the moon and how on earth (see what we did there?) does this relate to email marketing?
  • (15:53) Can your email marketing performance ever be “mind over matter”?   
  • (18:10) Which of the Three Commandments are you going to implement first? 
  • (18:56) Remember when your mam and dad would tell you off? This is what this week’s subject line of the week reminds us of! 


Episode Resources

Download The Email Marketers' GamePlan

FREE Email Marketing Webinar

JOIN The League Of Extraordinary Email Marketers

Connect with us on Twitter for podcast updates and email marketing content

Subscribe and Review The Email Marketing Show Podcast

Thanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.

Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

Show artwork for The Email Marketing Show

About the Podcast

The Email Marketing Show
Weekly tips to sell your online courses, win new coaching clients and pack out your membership with modern, psychology-driven email marketing. Featuring Rob and Kennedy.
Email marketing is not a numbers game.

Join us every week as we help course creators sell more courses, coaches win new coaching clients and membership site owners attract more members - all using psychology-driven email marketing.

Join the irreverent duo, hypnotist Rob Temple and psychological mind reader, Kennedy every Wednesday for actionable take-aways you'll use to make more sales with your email marketing.

A show with real take aways about email marketing, that's actually fun?!

Connect with us and join the discussions:

Twitter @robandkennedy
Facebook Group: https://www.facebook.com/groups/emailmarketingshow/
Show Notes and Blog: www.TheEmailMarketingShow.com

Businesses of all sizes know that despite all of the latest fads in social media marketing, chat bots and pixels, the one thing that consistently gets the highest return is email.

With email you own the data, you can segment and put the right message in front of every person and build deep, personal relationships.

But clicking 'send to all' is DEAD.

People get far too much irrelevant email. In this show Rob and Kennedy blow the cobwebs off antiquated email marketing and give it a ruddy good shake up.

Featuring the popular regular segments:

- THE THEME TUNE THAT STICKS IN YOUR HEAD
- SUBJECT LINE OF THE WEEK
- LISTENERS' QUESTIONS

On alternate weeks the guys are joined by a guest who shares their own approaches to email marketing.